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Brand management
47
Markenführung
47
Brand
34
Markenartikel
34
Consumer behaviour
32
Konsumentenverhalten
32
Brand image
30
Markenimage
30
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Theory
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Luxusgüter
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Esch, Franz-Rudolf
11
Gierl, Heribert
5
Bauer, Hans H.
4
Burmann, Christoph
4
Swoboda, Bernhard
4
Guhl, Daniel
2
Herrmann, Andreas
2
Kanitz, Christopher
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Klapper, Daniel
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Langner, Tobias
2
Lieven, Theo
2
Schade, Michael
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Tomczak, Torsten
2
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2
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1
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1
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1
Ashworth, Laurence
1
Backhaus, Christof
1
Batt, Verena
1
Bauer, Martina
1
Becker, Jan U.
1
Boztuğ, Yasemin
1
Brandstätter, Marion
1
Broger, Katrin
1
Bruhn, Manfred
1
Brunner, Christian Boris
1
Bruns, Daniel
1
Caldara, Cindy
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Dabija, Dan Cristian
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Marketing : ZFP ; journal of research and management
Journal of business research : JBR
655
The journal of brand management : an international journal
632
The journal of product & brand management
397
SpringerLink / Bücher
345
Journal of retailing and consumer services
314
Psychology & marketing
155
European journal of marketing : EJM
145
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
122
Journal of marketing research : JMR
117
Journal of advertising research
112
Journal of marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
110
Journal of marketing management : MM
110
Journal of strategic marketing
110
Asia Pacific journal of marketing and logistics
108
International journal of hospitality management
107
Journal of marketing communications
106
Marketing intelligence & planning
105
NBER working paper series
99
The IUP journal of brand management : IJBRM
96
Springer eBook Collection
93
Innovatives Markenmanagement
90
Journal of the Academy of Marketing Science
85
Working paper / National Bureau of Economic Research, Inc.
84
Marketing letters : a journal of research in marketing
83
The Trademark reporter
82
Journal of fashion marketing and management
78
Research
77
NBER Working Paper
76
Markenartikel : das Magazin für Markenführung
75
Journal of international consumer marketing
73
Journal of promotion management : innovations in planning and applied research
72
Journal of promotion management : JPM
71
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
67
Tourism management : research, policies, practice
67
International marketing review
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of retailing
64
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ECONIS (ZBW)
68
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1
Brand
Extension versus Co-Branding : welche Strategie verspricht den größeren Erfolg?
Himme, Alexander
;
Zuhorn, Leonie
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009554424
Saved in:
2
Anchoringeffekte bei der Urteilsbildung gegenüber Markenallianzen : die Bedeutung von Markenbekanntheit, Markenimage und Produktkategoriefit
Esch, Franz-Rudolf
;
Redler, Jörn
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
2
,
pp. 79-97
Persistent link: https://www.econbiz.de/10002766478
Saved in:
3
Signaling Teamwork : how
brand
prominence in
brand
alliance communication can influence customer perception
Kostyra, Daniel
;
Klapper, Daniel
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
2
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011560943
Saved in:
4
Value creation for luxury brands through
brand
extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
5
Success factors of private label extensions
Foscht, Thomas
;
Brandstätter, Marion
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
Saved in:
6
Too sexy for the price? : the effectiveness of erotic advertising depending on the
brand
's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
7
Antecedents of WOM : product appraisal and
brand
relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Saved in:
8
The influence of localised corporate social responsibility and perceived
brand
localness on willingness to buy at a foreign grocery retailer
Keane, Marta
;
Morschett, Dirk
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011780838
Saved in:
9
The origins of
brand
love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Saved in:
10
Erfolgsfaktoren von Markentransfers : eine empirische Analyse für kurzlebige Konsumgüter
Sattler, Henrik
;
Völckner, Franziska
;
Zatloukal, Grit
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
3
,
pp. 147-168
Persistent link: https://www.econbiz.de/10001779655
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