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Advertising effects
49
Werbewirkung
49
Consumer behaviour
27
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Advertising
16
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16
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Gierl, Heribert
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Marketing : ZFP ; journal of research and management
Journal of advertising research
310
Journal of advertising : official publication of the American Academy of Advertising
262
Journal of business research : JBR
242
International journal of advertising : the quarterly review of marketing communications
226
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
199
Psychology & marketing
164
Journal of promotion management : JPM
124
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
SpringerLink / Bücher
93
Journal of retailing and consumer services
90
Journal of promotion management : innovations in planning and applied research
82
Journal of economic psychology : research in economic psychology and behavioral economics
79
Journal of marketing research : JMR
76
European journal of marketing : EJM
73
International journal of internet marketing and advertising : IJIMA
70
Journal of consumer research : JCR ; an interdisciplinary bimonthly
68
Marketing letters : a journal of research in marketing
65
Journal of current issues and research in advertising : JCIRA
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Health marketing quarterly
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
41
International journal of hospitality management
40
The journal of brand management : an international journal
40
The journal of product & brand management
40
Springer eBook Collection
39
Asia Pacific journal of marketing and logistics
38
Journal of current issues and research in advertising
38
Tourism management : research, policies, practice
36
Journal of global marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of the Academy of Marketing Science
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
NBER working paper series
34
Journal of international consumer marketing
33
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ECONIS (ZBW)
56
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1
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
2
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
3
Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 236-251
Persistent link: https://www.econbiz.de/10001655215
Saved in:
4
Integriertes Branding neuer Marken : Techniken zur wirkungsvollen Verknüpfung von Markenname, Markenbild und Produkt
Langner, Tobias
;
Esch, Franz-Rudolf
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001925639
Saved in:
5
Stimmung und
Werbewirkung
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
3
,
pp. 163-179
Persistent link: https://www.econbiz.de/10001696516
Saved in:
6
Die asymmetrische Wirkung eines Akzents in der Werbung
Mai, Robert
;
Hoffmann, Stefan
;
Müller, Stefan
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
4
,
pp. 255-265
Persistent link: https://www.econbiz.de/10003908008
Saved in:
7
Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Zugang
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Elger, Christian Erich
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
2
,
pp. 109-127
Persistent link: https://www.econbiz.de/10003709012
Saved in:
8
Die Analyse langfristiger
Werbewirkung
: eine Anwendung der Multigruppenanalyse am Beispiel der Werbeeinstellung bei FMCGs
Klapper, Daniel
;
Schlichthorst, Marisa
;
Schnell, Claudine
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
4
,
pp. 219-235
Persistent link: https://www.econbiz.de/10003391516
Saved in:
9
Reiseverkaufsfernsehen als neuer Distributionskanal im Tourismus : Analyse des Zuschauerverhaltens und Marketingimplikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Adam, David L.
; …
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10002043744
Saved in:
10
Die inneren Bilder der Konsumenten : Messung, Verhaltenswirkung, Konsequenzen für d. Marketing
Kroeber-Riel, Werner
- In:
Marketing : ZFP ; journal of research and management
8
(
1986
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10001015065
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