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Brand management
47
Markenführung
47
Marketing management
42
Marketingmanagement
42
Consumer behaviour
33
Konsumentenverhalten
33
Brand image
23
Markenimage
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Germany
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Esch, Franz-Rudolf
10
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6
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4
Herrmann, Andreas
4
Swoboda, Bernhard
4
Wiedmann, Klaus-Peter
4
Burmann, Christoph
3
Diller, Hermann
3
Klapper, Daniel
3
Bruhn, Manfred
2
Klee, Alexander
2
Langner, Tobias
2
Natter, Martin
2
Praxmarer-Carus, Sandra
2
Tomczak, Torsten
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Wagner, Udo
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Walsh, Gianfranco
2
Wentzel, Daniel
2
Abshagen, Jannina
1
Adam, David L.
1
Adler, Susanne
1
Adolphs, Kai
1
Ahlers, Grit Mareike
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Albers, Sönke
1
Ashworth, Laurence
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Batt, Verena
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Bauer, Martina
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Becker, Jan U.
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Beinert, Markus
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Bekk, Magdalena
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Bekmeier-Feuerhahn, Sigrid
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Botschen, Günther
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Brandstätter, Marion
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Broger, Katrin
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Bruns, Daniel
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Coşkun, Bilgen
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Dabija, Dan Cristian
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Decker, Reinhold
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Marketing : ZFP ; journal of research and management
Journal of business research : JBR
884
The journal of brand management : an international journal
577
SpringerLink / Bücher
418
The journal of product & brand management
395
Journal of retailing and consumer services
345
Industrial marketing management : the international journal for industrial and high-tech firms
340
Journal of strategic marketing
278
European journal of marketing : EJM
234
Journal of marketing management : MM
212
Journal of marketing communications
192
Journal of the Academy of Marketing Science
190
Marketing intelligence & planning
178
Journal of marketing
172
Energy economics
167
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
159
Psychology & marketing
148
Asia Pacific journal of marketing and logistics
143
The journal of business & industrial marketing
135
Springer eBook Collection
130
International journal of hospitality management
125
Europäische Hochschulschriften / 5
118
Gabler Edition Wissenschaft
106
Journal of advertising research
106
Marketing letters : a journal of research in marketing
106
International marketing review
98
Journal of marketing research : JMR
95
Business horizons
94
Journal of global marketing
93
The marketing review
93
The IUP journal of brand management : IJBRM
92
International journal of internet marketing and advertising : IJIMA
89
Journal of promotion management : JPM
87
Cogent business & management
86
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
85
Journal of promotion management : innovations in planning and applied research
83
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing management : JMM ; journal of the Academy of Marketing
77
International journal of advertising : the review of marketing communications
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
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ECONIS (ZBW)
89
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1
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1
The moderating effect of fuel prices on the market value of fuel economy, driving intensity, and CO2 emissions
Pleshcheva, Vlada
;
Klapper, Daniel
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012287527
Saved in:
2
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
3
Zu viel des Guten? : zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit
Langer, Alexandra
;
Eisend, Martin
;
Kuß, Alfred
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10003644625
Saved in:
4
Marketinginnovativität : Konzeptionalisierung und Validierung einer strategischen Kernkompetenz im Konsumgüter-Marketing
Beinert, Markus
;
Diller, Hermann
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10003810140
Saved in:
5
Auswahlentscheidungen bei heterogenen Angebotssets
Weiber, Rolf
;
Mühlhaus, Daniel
;
Hörstrup, Robert
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003954040
Saved in:
6
Kundenbindung durch Weiterempfehlung? : eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden
Eggert, Andreas
;
Helm, Sabrina
;
Garnefeld, Ina
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
4
,
pp. 233-245
Persistent link: https://www.econbiz.de/10003585077
Saved in:
7
Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungs- und Positionierungstools
Natter, Martin
;
Mild, Andreas
;
Wagner, Udo
;
Taudes, Alfred
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
3
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003522891
Saved in:
8
Facetten der Kongruenz : persönlichkeitsbasierte Ähnlichkeiten von Marke und Testimonial als Determinanten wahrgenommener Passung und Kaufwahrscheinlichkeit
Spörrle, Matthias
;
Bekk, Magdalena
;
Felser, Georg
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 180-194
Persistent link: https://www.econbiz.de/10008649959
Saved in:
9
Rollenverteilung bei Kaufentscheidungen türkischstämmiger Familien in Deutschland : ein Vergleich mit deutscher Mehrheits- und türkischer Herkunftsgesellschaft unter besonderer Ber...
Schneider, Helmut
;
Coşkun, Bilgen
;
Schneider, …
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 164-179
Persistent link: https://www.econbiz.de/10008649960
Saved in:
10
Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
Grohs, Reinhard
;
Wagner, Udo
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008989478
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