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Customer participation in the specification of services : the role of psychaological ownership and participation enjoyment
Robbert, Thomas; Straus, Lennart; Roth, Stefan - In: Marketing : ZFP ; journal of research and management 41 (2019) 1, pp. 39-49
Persistent link: https://www.econbiz.de/10012004775
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Does Salami for 10 €/kg taste better than Salami for 1 €/100g? : empirical evidence for the influence of unit price format on price-level perception, quality perception, and purcha...
Roth, Stefan; Himbert, Lena - In: Marketing : ZFP ; journal of research and management 37 (2015) 3, pp. 137-152
Persistent link: https://www.econbiz.de/10011560968
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Value creation in usage processes : investigating the micro-foundations of "value-in-use"
Pfisterer, Lucas; Roth, Stefan - In: Marketing : ZFP ; journal of research and management 40 (2018) 3, pp. 31-42
Persistent link: https://www.econbiz.de/10011913387
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Evolutorische Spieltheorie und Marketing
Roth, Stefan - In: Marketing : ZFP ; journal of research and management 25 (2003) 1, pp. 51-69
Persistent link: https://www.econbiz.de/10001737964
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Strukturen und Entwicklungslinien der Marketingforschung : Ergebnisse einer Zitations- und Kozitationsanalyse nordamerikanischer Marketing-Journals 1987 - 2001
Roth, Stefan; Gmür, Markus - In: Marketing : ZFP ; journal of research and management 26 (2004) 2, pp. 141-158
Persistent link: https://www.econbiz.de/10002043770
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Forum - Strukturen und Entwicklungslinien der Marketingforschung. Ergebnisse einer Zitations- und Kozitationsanalyse nordamerikanischer Marketing-Journals 1987-2001.
Roth, Stefan; Gmür, Markus - In: Marketing : ZFP ; journal of research and management 26 (2004) 2, pp. 141-158
Persistent link: https://www.econbiz.de/10006817383
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Neues aus Nachbargebieten - Evolutorische Spieltheorie und Marketing.
Roth, Stefan - In: Marketing : ZFP ; journal of research and management 25 (2003) 1, pp. 51-68
Persistent link: https://www.econbiz.de/10006823429
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Geschäftsmodelle und Wertschöpfungskonfigurationen im Internet.
Woratschek, Herbert; Roth, Stefan; Pastowski, Sven - In: Marketing : ZFP ; journal of research and management 24 (2002), pp. 57-71
Persistent link: https://www.econbiz.de/10006824892