Tuncalp, Secil - In: Marketing Intelligence & Planning 12 (1994) 4, pp. 32-40
Almost three‐quarters of advertising spending in Saudi Arabia goes to print media. This condition stems from the fact … advertisements. Despite being an important channel for advertising, the print medium has serious problems. These problems include … limited circulation, inefficient distribution, lack of readership information, and unreasonable cost of advertising space …