business marketing – transaction cost analysis and social exchange theory (i.e. relationship quality) rarely, if ever, used in …

Investigates whether there is any room for church advertising in Hong Kong. The research was a cross‐sectional survey … advertising should be further developed. But, the clergy should be more cautious in using advertising because the study found that … not all kinds of church advertising received the same level of acceptance among Christians, non‐Christians, and even the …

Commercial advertising is relatively new in Vietnam, having been reintroduced only after reform began, and policy has … managers should be learning more about modern advertising if they work in foreign companies. This research looks at how … Vietnamese managers in local and foreign consumer products companies view various elements of advertising. The pattern of views …

respondents exposed to broadcast‐style advertising containing nostalgic cues completed a measure of historical nostalgia, a …

Almost three‐quarters of advertising spending in Saudi Arabia goes to print media. This condition stems from the fact … advertisements. Despite being an important channel for advertising, the print medium has serious problems. These problems include … limited circulation, inefficient distribution, lack of readership information, and unreasonable cost of advertising space …

analysis of advertisements for marketing posts and examines key dimensions related to professionalism, i.e. qualifications … advertisements as a basis for comparison. Finds that job advertisements in marketing do not emphasize aspects associated with …

advertising field but it can also help in the formulation of production policy, solving packaging problems and marketing … marketing problems and can be applied to a wide range of business activities. Much of its development has been in the …

. Relationship marketing represents a dynamic tension between the forces of individualism and collectivism, yet the role of … selfishness on relationship marketing are discussed and suggestions made for how firms may reconcile selfishness with co …

technologies in strategy development. It links marketing and manufacturing strategies by first developing a continuous improvement … strategy. Both the marketing and manufacturing literatures have reported that an alignment between the two constituent …