challenges -- Content and compliance of pharmaceutical social media marketing -- Empowering or misleading? Online health …

The current economic and social crisis has affected many aspects of contemporary business life. Marketing, as the … cornerstone function of a firm, has also been dramatically affected. Marketing strategies and practices adopted by enterprises in … characteristics and features of marketing variables and tools, such as product and brand, pricing, distribution channels a …

Attempts to describe some of the forces which, from a marketing perspective, drive and shape the pharmaceutical … innovative in the world and pharmaceuticals is the only area of science where the UK can claim to match, and frequently …

. Legal restrictions on manipulating the conventional marketing mix are discussed and alternative strategic moves towards …

heuristic devices. Practitioners extend their use of the marketing mix in developing their strategic process. In this process …

Purpose – The purpose of this paper is to explain and discuss a paradoxical tension in the practice of marketing and … founded on but not exclusively derived from the existing research‐based marketing literature, plus selected transfer of … focus from marketing‐as‐content (doing) to marketing‐as‐questioning (thinking). A new working definition emphasizes the …

Purpose – The purpose of this paper is to design a comprehensive responsibilities inventory for today's marketing … managers, from which it develops factual inferences for the role of marketing in corporations. Design/methodology/approach – A … content analysis on online job announcements is used to define the role inventory of the marketing manager. Findings – The …