perceived performance of Jetstar relative to its competitors but also how the airline can move market preferences toward areas …

choice share through influencing the fit with consumer preferences, product line length can also indirectly affect brand …

patterns with cash, charge, or credit cards, and preferences for the earmarking of purchases. We test these predictions in a …

complements. Consumers are identical in their preferences and consumer heterogeneity is in the convenience that each store …

apply to model long-term memory for advertising and brand name recall. Recall-probability functions derived from the model … model parameters and corresponding memory processes. Comparisons with existing models in the literature indicate that a … neurobiologically motivated model may give a more realistic description of memory for advertisements. …

The recall and recognition of people for 95 print ads were examined with an aim toward investigating memory structure … and decay processes. It was found that recall and recognition do not, by themselves, measure a single underlying memory … state. Rather, memory is multidimensional, and recall and recognition capture only a portion of memory, while at the same …