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~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Marketing management : a cultural perspective"
~person:"Belk, Russell W."
~person:"Cross, Samantha N. N."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Konsumentenverhalten
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Consumer behaviour
4
Market research
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Aktionsforschung
1
Consumption theory
1
Cultural identity
1
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Großbritannien
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Belk, Russell W.
Cross, Samantha N. N.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Anderson, Laurel
1
Bonnin, Gaël
1
Borghini, Stefania
1
Cho, Won-Joo
1
Cova, Véronique
1
Darley, William K.
1
Dobscha, Susan
1
Gilly, Mary C.
1
Guiot, Denis
1
Hui, Michael
1
Kim, Chankon
1
Kwak, Mi-Ae
1
Lee, Keun S.
1
Luedicke, Marius K.
1
Maclaran, Pauline
1
McDonagh, Pierre
1
Moisander, Johanna
1
Mourali, Mehdi
1
Pons, Frank
1
Prothero, Andrea
1
Roux, Dominique
1
Seitz, Victoria A.
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Valtonen, Anu
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Williams, Jerome D.
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Marketing and multicultural diversity
Marketing management : a cultural perspective
Consumer behavior analysis : (a) rational approach to consumer choice
4
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
International journal of advertising : the quarterly review of marketing communications
2
The SAGE handbook of marketing theory
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Consumer culture theory
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Les outils de l'économiste à l'épreuve ; 1
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
Sustainable consumption, ecology and fair trade
1
The Cambridge handbook of psychology and economic behaviour
1
The Routledge companion to consumer behavior
1
The Routledge companion to contemporary brand management
1
The Routledge companion to creativity
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
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Action research methods in consumer culture
Ozanne, Julie L.
;
Anderson, Laurel
- In:
Marketing management : a cultural perspective
,
(pp. 279-292)
.
2012
Persistent link: https://www.econbiz.de/10009508087
Saved in:
2
Research methods for innovative cultural marketing management (CMM) : strategy and practices
Cross, Samantha N. N.
;
Gilly, Mary C.
- In:
Marketing management : a cultural perspective
,
(pp. 261-278)
.
2012
Persistent link: https://www.econbiz.de/10009508088
Saved in:
3
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
4
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
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