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~isPartOf:"Marketing and multicultural diversity"
~language:"eng"
~source:"econis"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Consumer behaviour
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Consumption theory
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Laroche, Michel
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Marketing and multicultural diversity
Handbook of consumer psychology
42
Legends in consumer behavior
40
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Premier reference source
27
Transformative consumer research for personal and collective well-being
26
The evolution of brands : from signals of quality to storehouses of trust
24
Journal of business research : JBR
21
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
20
Product experience
20
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
Handbook of brand relationships
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
Brands and branding
16
Consumer-brand relationships : theory and practice
16
Cross-cultural and critical perspectives on brands
16
Springer eBook Collection
16
Consumer culture theory
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Brand management ; Vol. 2
14
Brand management ; Vol. 3
14
Measuring and managing brands
14
The Oxford handbook of luxury business
14
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The international review of retail, distribution and consumer research
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Enhancing knowledge development in marketing ; Vol. 21
12
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Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
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2
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
3
Methodological issues in ethnic consumer survey research : changing consumer demographics and implications
Darley, William K.
;
Williams, Jerome D.
- In:
Marketing and multicultural diversity
,
(pp. 93-118)
.
2006
Persistent link: https://www.econbiz.de/10003291627
Saved in:
4
Direct marketing of shopping centers : the influence of ethnic background on intention to respond
Seitz, Victoria A.
- In:
Marketing and multicultural diversity
,
(pp. 144-153)
.
2006
Persistent link: https://www.econbiz.de/10003291660
Saved in:
5
Facets, dimensions and gaps of consumer satisfaction : an empirical analysis of Korean consumers
Lee, Keun S.
;
Kwak, Mi-Ae
;
Cho, Won-Joo
- In:
Marketing and multicultural diversity
,
(pp. 253-264)
.
2006
Persistent link: https://www.econbiz.de/10003291697
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