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Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi; Laroche, Michel; Pons, Frank - In: Marketing and multicultural diversity, (pp. 11-30). 2006
Persistent link: https://www.econbiz.de/10003291134
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Consumption as a function of ethnic identification and acculturation
Hui, Michael; Laroche, Michel; Kim, Chankon - In: Marketing and multicultural diversity, (pp. 53-69). 2006
Persistent link: https://www.econbiz.de/10003291585
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Facets, dimensions and gaps of consumer satisfaction : an empirical analysis of Korean consumers
Lee, Keun S.; Kwak, Mi-Ae; Cho, Won-Joo - In: Marketing and multicultural diversity, (pp. 253-264). 2006
Persistent link: https://www.econbiz.de/10003291697