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Consumers' evaluation toward tobacco companies : implications for social marketing
Arli, Denni; Rundle-Thiele, Sharyn; Lasmono, Hari - In: Marketing intelligence & planning 33 (2015) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10011298766
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The application of marketing principles to a social marketing campaign
Henley, Nadine; Raffin, Sandrine; Caemmerer, Barbara - In: Marketing intelligence & planning 29 (2011) 7, pp. 697-706
Persistent link: https://www.econbiz.de/10009384713
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Segmenting blood donors in developing countries
Zhou, Yanfeng; Poon, Patrick; Yu, Chunling - In: Marketing intelligence & planning 30 (2012) 5, pp. 535-552
Persistent link: https://www.econbiz.de/10009611619
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Consequences of corporate environmental marketing strategies in New Zealand organisations
LeCren, Nicolette; Ozanne, Lucie K. - In: Marketing intelligence & planning 29 (2011) 2, pp. 156-177
Persistent link: https://www.econbiz.de/10009156911
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Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen; Woodside, Arch G. - In: Marketing intelligence & planning 31 (2013) 5, pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
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An enactment theory perspective of corporate social responsibility and public relations
Yudarwati, Gregoria Arum; Tjiptono, Fandy - In: Marketing intelligence & planning 35 (2017) 5, pp. 626-640
Persistent link: https://www.econbiz.de/10011774627
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Reinforcing purchase behaviors through CSR and ethical practices
Hayat, Khizar; Zhu, Jianjun; Ali, Sharafat - In: Marketing intelligence & planning 40 (2022) 2, pp. 256-272
Persistent link: https://www.econbiz.de/10013172938
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Using two-step cluster analysis to identify homogeneuous physical activity groups
Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Tkaczynski, Aaron - In: Marketing intelligence & planning 33 (2015) 4, pp. 522-537
Persistent link: https://www.econbiz.de/10011381607
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What can social marketing learn from Dirichlet theory patterns in a physical activity context?
Gruneklee, Naomi; Rundle-Thiele, Sharyn; Kubacki, Krzysztof - In: Marketing intelligence & planning 34 (2016) 1, pp. 41-60
Persistent link: https://www.econbiz.de/10011459190
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Consumers' beliefs about firm's CSR initiatives and their purchase behaviour
Abdeen, Afra; Rajah, Edwin; Gaur, Sanjaya Singh - In: Marketing intelligence & planning 34 (2016) 1, pp. 2-18
Persistent link: https://www.econbiz.de/10011459163