Consumers' beliefs about firm's CSR initiatives and their purchase behaviour
Year of publication: |
2016
|
---|---|
Authors: | Abdeen, Afra ; Rajah, Edwin ; Gaur, Sanjaya Singh |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 1, p. 2-18
|
Subject: | New Zealand | Consumer attitudes | Beliefs | Social responsibility | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Neuseeland | Meinung | Opinion |
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