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Subject
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Consumer behaviour
241
Konsumentenverhalten
241
Brand image
80
Markenimage
80
Brand management
79
Markenführung
79
Beziehungsmarketing
54
Relationship marketing
54
Brand
35
Markenartikel
35
Internet marketing
27
Social Web
27
Social web
27
Online-Marketing
26
Customer satisfaction
24
Kundenzufriedenheit
24
Advertising effects
23
Werbewirkung
23
Einzelhandel
21
Retail trade
21
Dienstleistungsqualität
18
Service quality
18
Environmental consciousness
17
Umweltbewusstsein
17
Online retailing
16
Online-Handel
16
Marketing management
15
Marketingmanagement
15
Corporate Social Responsibility
13
Corporate social responsibility
13
Emotion
13
Advertising
12
Green marketing
12
India
12
Indien
12
Luxury goods
12
Luxusgüter
12
Viral marketing
12
Virales Marketing
12
Öko-Marketing
12
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Undetermined
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1
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Article
267
Book / Working Paper
4
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Article in journal
271
Aufsatz in Zeitschrift
271
Collection of articles of several authors
4
Sammelwerk
4
Case study
2
Fallstudie
2
Systematic review
1
Übersichtsarbeit
1
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Language
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English
271
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Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Bang, Nguyen
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Grace, Debra
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Wang, Bo
3
Brennan, Ross
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Jebarajakirthy, Charles
2
Kaushal, Vikrant
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lim, Ming
2
Lobo, Antonio
2
Maseeh, Haroon Iqbal
2
Merrilees, Bill
2
Oduro, Stephen
2
Oliveira, Marta Olivia Rovedder de
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
Pradhan, Debasis
2
Rahman, Zillur
2
Ross, Mitchell
2
Santini, Fernando de Oliveira
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shao, Wei
2
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Marketing intelligence & planning
Journal of business research : JBR
2,171
Journal of retailing and consumer services
1,963
International journal of consumer studies
763
International journal of hospitality management
748
Psychology & marketing
699
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
NBER working paper series
526
The journal of brand management : an international journal
474
The journal of product & brand management
459
Working paper / National Bureau of Economic Research, Inc.
453
SpringerLink / Bücher
411
Asia Pacific journal of marketing and logistics
410
NBER Working Paper
396
European journal of marketing : EJM
386
Journal of marketing research : JMR
381
Tourism management : research, policies, practice
373
Journal of travel and tourism marketing
370
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Management science : journal of the Institute for Operations Research and the Management Sciences
350
Journal of retailing
339
Journal of marketing management : MM
338
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
Marketing letters : a journal of research in marketing
320
Journal of marketing communications
319
Journal of international consumer marketing
318
Journal of marketing
317
Journal of the Academy of Marketing Science
314
Cogent business & management
312
Journal of consumer behaviour : an international research review
303
Journal of fashion marketing and management
303
International journal of retail & distribution management
301
The journal of consumer marketing
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
287
The international review of retail, distribution and consumer research
279
Journal of business ethics : JOBE
278
International journal of contemporary hospitality management
275
Technological forecasting & social change : an international journal
273
Journal of hospitality marketing & management
271
The journal of services marketing
271
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ECONIS (ZBW)
271
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1
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
2
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
3
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
4
Does repurchase timing matter in promotional framing effect?
Wang, Bo
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1054-1067
Persistent link: https://www.econbiz.de/10013393646
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5
Unveiling consumer behavior in marketing : a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB)
Vishwakarma, Pankaj
;
Mohapatra, Malaya Ranjan
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1057-1092
Persistent link: https://www.econbiz.de/10014428924
Saved in:
6
Retail crowding : meta-analysis of contextual and cultural moderators
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10013172890
Saved in:
7
Meta-analysis of augmented reality marketing
Kumar, Harish
;
Gupta, Parul
;
Chauhan, Sumedha
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10013532117
Saved in:
8
Effect of consumption values on consumer behavior : a Meta-analysis
Oduro, Stephen
;
Umar, Rana Muhammad
;
Zamparo, Gioele
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 923-944
Persistent link: https://www.econbiz.de/10014381225
Saved in:
9
Drivers of brand equity of television news channels : evidences form emerging market
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
Saved in:
10
eWOM, eReferral and gender in the virtual community
Abubakar, Abubakar Mohammed
;
Ilkan, Mustafa
;
Sahin, Pinar
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 692-710
Persistent link: https://www.econbiz.de/10011534928
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