Narrow search
Showing 1 - 10 of 109
Cover Image
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo; Augusto, Mário Gomes; Lisboa, … - In: Marketing intelligence & planning 33 (2015) 6, pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Cover Image
Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina; Bengtsson, Maria; Marell, Agneta - In: Marketing intelligence & planning 33 (2015) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Cover Image
Heterogeneous sources of customer-based brand equity within a product category
Wang, Luming; Finn, Adam - In: Marketing intelligence & planning 31 (2013) 6, pp. 674-696
Persistent link: https://www.econbiz.de/10010226587
Cover Image
Selection of celebrity endorsers : a case approach to developing an endorser selection process model
Hollensen, Svend; Schimmelpfennig, Christian - In: Marketing intelligence & planning 31 (2013) 1, pp. 88-102
Persistent link: https://www.econbiz.de/10009722444
Cover Image
Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de; Sonza, Igor Bernardi; … - In: Marketing intelligence & planning 41 (2023) 4, pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
Cover Image
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de; Heldt, Rodrigo; … - In: Marketing intelligence & planning 41 (2023) 4, pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Cover Image
The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Cover Image
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling; Lobo, Antonio; Leckie, Civilai - In: Marketing intelligence & planning 35 (2017) 3, pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Cover Image
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos; Athanasopoulou, Pinelopi - In: Marketing intelligence & planning 35 (2017) 6, pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Cover Image
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao; Eugene Cheng-xi Aw; Omkar Dastane; Fernando, … - In: Marketing intelligence & planning 41 (2023) 8, pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928