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Perspectives on social impact measurement and non-profit organisations
Polonsky, Michael J.; Grau, Stacy Landreth; McDonald, … - In: Marketing intelligence & planning 34 (2016) 1, pp. 80-98
Persistent link: https://www.econbiz.de/10011459198
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Perceptions of mobile plan unit pricing and terms and conditions
MacQuilken, Lisa; Robertson, Nichola; Polonsky, Michael J. - In: Marketing intelligence & planning 34 (2016) 6, pp. 734-753
Persistent link: https://www.econbiz.de/10011571153
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Relationship between Marketing Planning and Annual Budgeting: Examines the interface between marketing and finance in budgeting procedures
Abratt, Russell; Beffon, Maria; Ford, John - In: Marketing intelligence & planning 12 (1994) 1, pp. 22-28
Persistent link: https://www.econbiz.de/10007010712
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Marketing cultural attractions : understanding non-attendance and visitation barriers
Kay, Pandora L.; Wong, Emma; Polonsky, Michael Jay - In: Marketing intelligence & planning 27 (2009) 6, pp. 833-854
Persistent link: https://www.econbiz.de/10009526319
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Marketing cultural attractions: understanding non-attendance and visitation barriers
Kay, Pandora L.; Wong, Emma; Polonsky, Michael Jay - In: Marketing intelligence & planning 27 (2009) 6, pp. 833
Persistent link: https://www.econbiz.de/10008316506
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Advice for handling controversial accounts: From products to politicians
Waller, David S.; Polonsky, Michael Jay - In: Marketing intelligence & planning 14 (1996) 3, pp. 21-28
Persistent link: https://www.econbiz.de/10007000572