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Brand portfolio strategies effects on consumers' attitude
Yilmazel, Sefa Emre; Özer, Leyla - In: Marketing intelligence & planning 40 (2022) 1, pp. 138-152
Persistent link: https://www.econbiz.de/10013172910
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Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel; Milovan, Anca-Maria; Preda, Gheorghe; … - In: Marketing intelligence & planning 41 (2023) 3, pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
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Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de; Sonza, Igor Bernardi; … - In: Marketing intelligence & planning 41 (2023) 4, pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
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Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de; Heldt, Rodrigo; … - In: Marketing intelligence & planning 41 (2023) 4, pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
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Synthesis of forty years of brand crisis literature
Chandrasekar, Kalpana; Rehman, Varisha - In: Marketing intelligence & planning 41 (2023) 5, pp. 525-543
Persistent link: https://www.econbiz.de/10014313056
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Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia; Huang, Wan-Ju; Lin, Hsiao-Yun - In: Marketing intelligence & planning 41 (2023) 1, pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
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Affective factors influencing responses to international brand alliances
Shi, Tiebing; Guang, Tian; Tu, Zhiling; Lim, Chi Lo - In: Marketing intelligence & planning 40 (2022) 5, pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
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The impact of cultural sensitivity and information exchange on relationship quality
Nguyen, Trang T. M.; Nguyen, Tho D. - In: Marketing intelligence & planning 32 (2014) 7, pp. 754-768
Persistent link: https://www.econbiz.de/10010423289
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Causes and outcomes of satisfaction in business relationships
Mysen, Tore; Svensson, Göran; Payan, Janice M. - In: Marketing intelligence & planning 29 (2011) 2, pp. 123-140
Persistent link: https://www.econbiz.de/10009156913
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Managing relationship marketing in the food service industry
Firdaus, Abdullah; Kanyan, Agnes - In: Marketing intelligence & planning 32 (2014) 3, pp. 293-310
Persistent link: https://www.econbiz.de/10010380727