Narrow search
Showing 81 - 90 of 231
Cover Image
Antecedents and consequences of insurer-salesperson relationships
Yu, Tsu-wei; Tung, Feng-cheng - In: Marketing intelligence & planning 32 (2014) 4, pp. 436-454
Persistent link: https://www.econbiz.de/10010385849
Cover Image
How to support consumer-brand relationships : the role of corporate culture and human resource policies and practices
Iglesias, Oriol; Saleem, Fathima Zahara - In: Marketing intelligence & planning 33 (2015) 2, pp. 216-234
Persistent link: https://www.econbiz.de/10011326044
Cover Image
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone; Woodside, Arch G. - In: Marketing intelligence & planning 30 (2012) 7, pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Cover Image
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao; Eugene Cheng-xi Aw; Omkar Dastane; Fernando, … - In: Marketing intelligence & planning 41 (2023) 8, pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Cover Image
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia; Bang, Nguyen; Melewar, T. C. - In: Marketing intelligence & planning 34 (2016) 3, pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Cover Image
Creating brand love for payment apps through emotions
Kumar, Sushant; Prashar, Sanjeev; Shah, Arunima - In: Marketing intelligence & planning 41 (2023) 3, pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Cover Image
How do e-stores grow their market share?
Klepek, Martin; Kvíčala, Daniel - In: Marketing intelligence & planning 40 (2022) 8, pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Cover Image
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa; Phan Tan Luc; Thu Hang Hoang - In: Marketing intelligence & planning 40 (2022) 8, pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Cover Image
Linking internal marketing with customer outcomes
Boukis, Achilleas; Kaminakis, Kostas; Siampos, Anastasios; … - In: Marketing intelligence & planning 33 (2015) 3, pp. 394-413
Persistent link: https://www.econbiz.de/10011298760
Cover Image
An application of retailing service quality practices influencing customer loyalty toward retailers
Sivapalan, Achchuthan; Jebarakirthy, Charles - In: Marketing intelligence & planning 35 (2017) 7, pp. 842-857
Persistent link: https://www.econbiz.de/10011798023