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Brand management
103
Markenführung
103
Brand image
64
Markenimage
64
Consumer behaviour
60
Konsumentenverhalten
60
Brand
38
Markenartikel
38
Beziehungsmarketing
26
Relationship marketing
26
Internet marketing
17
Online-Marketing
17
Social Web
16
Social web
16
Advertising effects
10
Werbewirkung
10
Brand loyalty
9
Designation of origin
8
Herkunftsbezeichnung
8
Corporate reputation
7
Customer integration
7
Emerging economies
7
Firmenimage
7
Kundenintegration
7
Marketing management
7
Marketingmanagement
7
Schwellenländer
7
Social media
7
Brand awareness
6
Brand equity
6
Brand architecture
5
China
5
Confidence
5
International marketing
5
Internationales Marketing
5
Vertrauen
5
Brand attitude
4
Brand trust
4
Customer satisfaction
4
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4
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Phau, Ian
4
Bang, Nguyen
2
Guercini, Simone
2
Kumar, Vikas
2
Lim, Ming
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
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2
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1
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1
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1
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1
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1
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1
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1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Bengtsson, Maria
1
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1
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1
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1
Chandrasekar, Kalpana
1
Chaudhary, Harish
1
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Marketing intelligence & planning
Journal of business research : JBR
678
The journal of brand management : an international journal
608
SpringerLink / Bücher
412
The journal of product & brand management
392
Journal of retailing and consumer services
318
European journal of marketing : EJM
142
Psychology & marketing
142
Springer eBook Collection
140
International journal of hospitality management
132
Industrial marketing management : the international journal for industrial and high-tech firms
120
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
120
Journal of marketing research : JMR
114
Journal of marketing communications
113
Journal of advertising research
109
Journal of strategic marketing
109
Asia Pacific journal of marketing and logistics
108
Journal of marketing
107
Journal of marketing management : MM
107
Tourism management : research, policies, practice
99
The IUP journal of brand management : IJBRM
94
Business horizons
90
Innovatives Markenmanagement
88
Journal of the Academy of Marketing Science
83
The Trademark reporter
82
Marketing letters : a journal of research in marketing
81
Research
81
Journal of fashion marketing and management
76
Markenartikel : das Magazin für Markenführung
75
Journal of promotion management : JPM
74
Journal of international consumer marketing
73
Journal of promotion management : innovations in planning and applied research
72
Cogent business & management
71
International journal of advertising : the review of marketing communications
70
International marketing review
69
International journal of internet marketing and advertising : IJIMA
67
Marketing : ZFP ; journal of research and management
66
Harvard-Business-Manager : das Wissen der Besten
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
Journal of retailing
64
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ECONIS (ZBW)
105
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1
Crisis
brand
management in emerging markets : insight from the Chinese infant milk powder scandal
Custance, Paul
;
Walley, Keith
;
Jiang, Dongni
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009508101
Saved in:
2
The concept of online corporate
brand
experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
3
Luxury
brand
commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
4
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of
brand
meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
5
Organisational culture and the creation of
brand
identity : retail food branding in new markets
Rashid, Sabrina
;
Ghose, Kamal
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
Saved in:
6
Branding capabilities and SME performance in an emerging market : the moderating effect of
brand
regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
7
Green
brand
benefits and their influence on
brand
loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
8
Impact of online advertising on adolescent's
brand
attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
9
Effect of game-interactivity and congruence on presence and
brand
attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
10
Gen Y-ers’
brand
loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
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