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Brand management
103
Markenführung
103
Relationship marketing
99
Consumer behaviour
98
Konsumentenverhalten
98
Beziehungsmarketing
97
Brand image
66
Markenimage
66
Brand
37
Markenartikel
37
Internet marketing
27
Online-Marketing
27
Social Web
27
Social web
27
Dienstleistungsqualität
21
Service quality
21
Customer satisfaction
19
Kundenzufriedenheit
19
Customer integration
14
Kundenintegration
14
Advertising effects
12
Einzelhandel
12
Retail trade
12
Werbewirkung
12
Marketing management
11
Marketingmanagement
11
Confidence
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Lieferantenmanagement
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Online retailing
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Online-Handel
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Supplier relationship management
10
Vertrauen
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Brand loyalty
9
Corporate Social Responsibility
9
Corporate social responsibility
9
Emerging economies
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Personality psychology
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Phau, Ian
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Hollebeek, Linda D.
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Leckie, Civilai
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Oliveira, Marta Olivia Rovedder de
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Casidy, Riza
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Das, Kallol
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Guercini, Simone
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Kumar, Vikas
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Lim, Ming
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Luce, Fernando Bins
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Merrilees, Bill
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Mysen, Tore
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Omar, Maktoba
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Rahman, Zillur
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Sharma, Piyush
2
Silveira, Cleo Schmitt
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Singh, Ramendra
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Svensson, Göran
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Woodside, Arch G.
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Athanasopoulou, Pinelopi
1
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Marketing intelligence & planning
Journal of business research : JBR
1,304
Journal of retailing and consumer services
824
SpringerLink / Bücher
586
The journal of brand management : an international journal
584
Industrial marketing management : the international journal for industrial and high-tech firms
497
International journal of hospitality management
408
The journal of product & brand management
407
Journal of strategic marketing
263
Journal of the Academy of Marketing Science
252
The journal of services marketing
249
Psychology & marketing
242
The service industries journal
233
The journal of business & industrial marketing
224
Discussion paper series / IZA
215
European journal of marketing : EJM
215
Journal of marketing
198
Asia Pacific journal of marketing and logistics
197
Journal of business ethics : JOBE
196
Tourism management : research, policies, practice
194
Journal of marketing management : MM
190
Journal of vocational behavior
187
International journal of contemporary hospitality management
179
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
175
Journal of travel and tourism marketing
174
Cogent business & management
172
International journal of electronic customer relationship management : IJECRM
154
European Journal of Marketing
152
Journal of retailing
152
Gabler Edition Wissenschaft
149
Journal of marketing communications
144
Journal of hospitality marketing & management
141
Springer eBook Collection
132
Marketing letters : a journal of research in marketing
129
Journal of consumer research : JCR ; an interdisciplinary bimonthly
125
Journal of Product & Brand Management
124
Journal of service research : JSR
122
Business horizons
120
Springer eBook Collection / Business and Economics
120
Journal of marketing research : JMR
119
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ECONIS (ZBW)
184
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1
Building a unique online corporate identity
Abdullah, Zulhamri
;
Nordin, Shahrina Md
;
Yuhanis Abdul Aziz
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 451-471
Persistent link: https://www.econbiz.de/10010127920
Saved in:
2
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
3
How to support consumer-brand relationships : the role of corporate culture and human resource policies and practices
Iglesias, Oriol
;
Saleem, Fathima Zahara
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 216-234
Persistent link: https://www.econbiz.de/10011326044
Saved in:
4
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
5
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
6
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
7
Luxury brand commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
8
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
9
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
10
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
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