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Brand management
103
Markenführung
103
Marketing management
82
Marketingmanagement
82
Consumer behaviour
74
Konsumentenverhalten
74
Brand image
65
Markenimage
65
Brand
38
Markenartikel
38
Beziehungsmarketing
30
Relationship marketing
30
Internet marketing
24
Online-Marketing
24
Marketing
19
Social Web
18
Social web
18
Advertising effects
11
Firm performance
11
KMU
11
SME
11
Unternehmenserfolg
11
Werbewirkung
11
Emerging economies
10
Schwellenländer
10
Brand loyalty
9
Market research
9
Marktforschung
9
Corporate reputation
8
Customer integration
8
Designation of origin
8
Firmenimage
8
Herkunftsbezeichnung
8
International marketing
8
Internationales Marketing
8
Kundenintegration
8
Marketing strategy
8
Social media
8
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8
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8
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8
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8
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English
183
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Phau, Ian
4
Bang, Nguyen
3
Chikweche, Tendai
3
Grace, Debra
3
Simkin, Lyndon
3
Ardley, Barry
2
Brennan, Ross
2
Caemmerer, Barbara
2
Fearne, Andrew P.
2
Gabrielli, Veronica
2
Guercini, Simone
2
Harker, Michael
2
Kumar, Prashant
2
Kumar, Vikas
2
Lim, Ming
2
Luce, Fernando Bins
2
Madichie, Nnamdi O.
2
Melewar, T. C.
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Ratten, Vanessa
2
Simmons, Geoffrey
2
Woodside, Arch G.
2
Abdullah, Zulhamri
1
Abosag, Ibrahim
1
Adam, Stewart
1
Agbemabiese, George Cudjoe
1
Agnihotri, Raj
1
Ahmadi, Zahra
1
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Anning-Dorson, Thomas
1
Armstrong, Gillian
1
Asaad, Yousra
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
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Marketing intelligence & planning
Journal of business research : JBR
953
SpringerLink / Bücher
880
The journal of brand management : an international journal
632
The journal of product & brand management
406
Journal of retailing and consumer services
390
Industrial marketing management : the international journal for industrial and high-tech firms
350
Journal of strategic marketing
279
European journal of marketing : EJM
264
Europäische Hochschulschriften / 5
242
Journal of marketing
230
Journal of marketing management : MM
224
Gabler Edition Wissenschaft
206
Springer eBook Collection
200
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
199
Journal of marketing communications
198
Psychology & marketing
194
Journal of the Academy of Marketing Science
185
Journal of marketing research : JMR
173
International journal of production research
170
Springer eBook Collection / Business and Economics
170
International journal of product development : IJPD
163
Research
162
Journal of advertising research
154
Asia Pacific journal of marketing and logistics
150
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
148
Management science : journal of the Institute for Operations Research and the Management Sciences
145
The journal of business & industrial marketing
138
International journal of hospitality management
132
Marketing letters : a journal of research in marketing
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
114
Business horizons
112
Marketing : ZFP ; journal of research and management
112
International marketing review
101
Jahrbuch der Absatz- und Verbrauchsforschung
100
Journal of fashion marketing and management
98
International journal of production economics
97
Harvard business review : HBR
96
Journal of global marketing
95
The marketing review
95
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ECONIS (ZBW)
183
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183
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1
Branding capabilities and SME performance in an emerging market : the moderating effect of
brand
regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
2
An empirical study of the antecedents and consequences of
brand
engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
3
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
4
The concept of online corporate
brand
experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
5
Luxury
brand
commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
Saved in:
6
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of
brand
meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
7
Organisational culture and the creation of
brand
identity : retail food branding in new markets
Rashid, Sabrina
;
Ghose, Kamal
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
Saved in:
8
Green
brand
benefits and their influence on
brand
loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
9
Impact of online advertising on adolescent's
brand
attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
10
Effect of game-interactivity and congruence on presence and
brand
attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
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