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Subject
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Consumer behaviour
241
Konsumentenverhalten
241
Brand management
103
Markenführung
103
Brand image
71
Markenimage
71
Beziehungsmarketing
59
Relationship marketing
59
Brand
38
Markenartikel
38
Internet marketing
32
Social Web
32
Social web
32
Online-Marketing
31
Advertising effects
28
Werbewirkung
28
Customer satisfaction
24
Kundenzufriedenheit
24
Einzelhandel
21
Retail trade
21
Marketing management
20
Marketingmanagement
20
Dienstleistungsqualität
19
Service quality
19
Environmental consciousness
17
Umweltbewusstsein
17
Advertising
16
Online retailing
16
Online-Handel
16
Werbung
15
Corporate Social Responsibility
14
Corporate social responsibility
14
Customer integration
13
Emotion
13
India
13
Indien
13
Kundenintegration
13
Designation of origin
12
Emerging economies
12
Green marketing
12
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1
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287
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5
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292
Aufsatz in Zeitschrift
292
Case study
5
Collection of articles of several authors
5
Fallstudie
5
Sammelwerk
5
Systematic review
1
Übersichtsarbeit
1
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English
292
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Phau, Ian
9
Sharma, Piyush
6
Arli, Denni
5
Casidy, Riza
4
Bang, Nguyen
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Grace, Debra
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Wang, Bo
3
Brennan, Ross
2
Chikweche, Tendai
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Gaur, Sanjaya Singh
2
Gbadamosi, Ayantunji
2
Griffith, Denni Arli
2
Guercini, Simone
2
Jebarajakirthy, Charles
2
Kaushal, Vikrant
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lim, Ming
2
Lobo, Antonio
2
Maseeh, Haroon Iqbal
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
Pradhan, Debasis
2
Rahman, Zillur
2
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Marketing intelligence & planning
Journal of business research : JBR
2,292
Journal of retailing and consumer services
2,000
International journal of consumer studies
779
International journal of hospitality management
767
Psychology & marketing
753
SpringerLink / Bücher
665
The journal of brand management : an international journal
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
NBER working paper series
600
Journal of advertising research
538
Working paper / National Bureau of Economic Research, Inc.
501
The journal of product & brand management
496
Journal of marketing research : JMR
477
European journal of marketing : EJM
474
NBER Working Paper
445
Management science : journal of the Institute for Operations Research and the Management Sciences
436
Asia Pacific journal of marketing and logistics
422
Journal of marketing communications
406
Journal of marketing
394
Journal of marketing management : MM
389
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
381
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
375
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
Tourism management : research, policies, practice
353
Journal of travel and tourism marketing
348
Journal of international consumer marketing
344
Marketing letters : a journal of research in marketing
341
Journal of retailing
340
Journal of advertising : official publication of the American Academy of Advertising
335
International journal of advertising : the quarterly review of marketing communications
333
Journal of fashion marketing and management
317
Cogent business & management
315
Journal of the Academy of Marketing Science
314
International journal of retail & distribution management
310
International journal of advertising : the review of marketing communications
302
The journal of consumer marketing
300
Journal of consumer behaviour : an international research review
299
The international review of retail, distribution and consumer research
297
Journal of business ethics : JOBE
293
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ECONIS (ZBW)
292
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292
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1
Effect of game-interactivity and congruence on presence and
brand
attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
2
Impact of online
advertising
on adolescent's
brand
attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
3
Environmental influences on pre-schooler’s understanding of
brand
symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
4
The development of
brand
attitudes among young consumers
Pagla, Maria
;
Brennan, Ross
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
Saved in:
5
Consumer responses to covert
advertising
in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
6
The impact of skippable
advertising
on
advertising
avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
7
Self-regulatory focus and
advertising
effectiveness
Shao, Wei
;
Grace, Debra
;
Ross, Mitchell
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 612-632
Persistent link: https://www.econbiz.de/10011381699
Saved in:
8
Influence of media context on humorous
advertising
effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
9
Advertising
implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
10
Message involvement and attitude towards green advertisements
Fernando, Angeline Gautami
;
Sivakumaran, Bharadhwaj
; …
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 863-882
Persistent link: https://www.econbiz.de/10011572252
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