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Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika - In: Marketing intelligence & planning 33 (2015) 6, pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
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A framework to attain brand promise in an online setting
Alwi, Sharifah; Ismail, Shahril Azwan - In: Marketing intelligence & planning 31 (2013) 5, pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
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Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen; Woodside, Arch G. - In: Marketing intelligence & planning 31 (2013) 5, pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
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Corporate branding, identity image and reputation (COBIR)
Melewar, T. C. (contributor) - 2013
Persistent link: https://www.econbiz.de/10010127922
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The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
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Brand, identity and corporate reputation
Lim, Ming (contributor) - 2014
Persistent link: https://www.econbiz.de/10011326359
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Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone; Ranfagni, Silvia - In: Marketing intelligence & planning 31 (2013) 5, pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
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Building a unique online corporate identity
Abdullah, Zulhamri; Nordin, Shahrina Md; Yuhanis Abdul Aziz - In: Marketing intelligence & planning 31 (2013) 5, pp. 451-471
Persistent link: https://www.econbiz.de/10010127920
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The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria; García-Madariaga, Jesús; … - In: Marketing intelligence & planning 42 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
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Brand architecture shift and corporate brand equity : an exploratory study
Gabrielli, Veronica; Baghi, Ilaria - In: Marketing intelligence & planning 34 (2016) 6, pp. 777-794
Persistent link: https://www.econbiz.de/10011571181