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Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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The past, present, and future of brand research
Oh, Travis Tae; Keller, Kevin Lane; Neslin, Scott A.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
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The past, present, and future of measurement and methods in marketing analysis
Ding, Yu; DeSarbo, Wayne; Hanssens, Dominique M.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
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The past, present, and future of customer management
Oblander, Elliot Shin; Gupta, Sunil; Mela, Carl F.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 125-136
Persistent link: https://www.econbiz.de/10012301418
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The influence of TV viewing on consumers' body images and related consumption behavior
Eisend, Martin; Möller, Jana - In: Marketing letters : a journal of research in marketing 18 (2007) 1/2, pp. 101-116
Persistent link: https://www.econbiz.de/10003471291
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Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar; Lehmann, Donald R.; Keller, Kevin Lane; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 161-169
Persistent link: https://www.econbiz.de/10014266093