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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand"
~subject:"Theory of preferences"
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Brand
Theory of preferences
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
54
Markenführung
54
Brand image
51
Markenimage
51
Advertising effects
42
Markenartikel
42
Werbewirkung
42
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
23
Theory
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20
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20
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20
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18
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18
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18
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16
Internet marketing
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Kundenzufriedenheit
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Präferenztheorie
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Personality psychology
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Persönlichkeitspsychologie
13
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13
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USA
13
United States
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13
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English
56
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Klink, Richard R.
4
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bradlow, Eric T.
2
Ghosh Chowdhury, Tilottama
2
Gunasti, Kunter
2
Laurent, Gilles
2
Liu, Maggie Wenjing
2
Neslin, Scott A.
2
Ratneshwar, Srinivasan
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Wu, Lan
2
Yoon, Song-oh
2
Anesbury, Zac
1
Athaide, Gerard A.
1
Baghi, Ilaria
1
Baltas, George
1
Baxter, Stacey M.
1
Besharat, Ali
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Botti, Simona
1
Bradshaw, Hannah K.
1
Broniarczyk, Susan
1
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1
Bucklin, Randolph E.
1
Carroll, Ryall
1
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1
Chang, Sheng-Mao
1
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1
Chen, Wei-Wei
1
Chiang, Tsun-Feng
1
Chrysochou, Polymeros
1
Chuang, Shih-Chieh
1
Cohen, Justin
1
Cole, Catherine
1
Davies, Callum
1
DeSarbo, Wayne
1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
296
The journal of brand management : an international journal
284
The journal of product & brand management
202
Journal of retailing and consumer services
174
Psychology & marketing
79
European journal of marketing : EJM
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
SpringerLink / Bücher
58
Journal of marketing research : JMR
57
Asia Pacific journal of marketing and logistics
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Journal of marketing
45
Journal of consumer research : JCR ; an interdisciplinary bimonthly
42
Journal of advertising research
40
Journal of strategic marketing
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
The journal of consumer marketing
40
Journal of fashion marketing and management
38
Marketing intelligence & planning
38
International journal of hospitality management
37
Marketing : ZFP ; journal of research and management
37
Journal of marketing communications
36
Journal of international consumer marketing
35
Journal of the Academy of Marketing Science
33
International journal of market research : JMRS ; the journal of the Market Research Society
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of promotion management : JPM
32
Journal of retailing
32
Business horizons
31
International journal of consumer studies
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of marketing management : MM
30
European journal of operational research : EJOR
29
Journal of consumer research : JCR ; an interdisciplinary journal
29
European journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
28
Brands and branding
27
International marketing review
26
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ECONIS (ZBW)
56
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1
Using sublexical priming to enhance
brand
name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
2
Attention to social comparison information and
brand
avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
3
Consumer reactions to round numbers in
brand
names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
4
Spending as protection : the need for safety increases preference for luxury products
Ma, Han
;
Bradshaw, Hannah K.
;
Janakiraman, Narayan
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10012016708
Saved in:
5
Brand
loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
6
Sounds good : phonetic sound patterns in top
brand
names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
7
The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching
;
Chen, Wei-Wei
;
Wang, Chih-Wei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 593-606
Persistent link: https://www.econbiz.de/10011399136
Saved in:
8
Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin
;
Staton, Mark
;
Rotman, Jeff D.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
Saved in:
9
How competitor
brand
names affect within-
brand
choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
Saved in:
10
Benchmarking buyer behavior towards new brands
Trinh, Giang
;
Romaniuk, Jenni
;
Tanusondjaja, Arry
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 743-752
Persistent link: https://www.econbiz.de/10011614559
Saved in:
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