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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing management
37
Marketingmanagement
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Consumer behaviour
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Marketing theory
10
Marketingtheorie
10
Beziehungsmarketing
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47
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Deshpandé, Rohit
2
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2
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
355
Industrial marketing management : the international journal for industrial and high-tech firms
303
SpringerLink / Bücher
257
Journal of strategic marketing
203
Journal of marketing management : MM
170
European journal of marketing : EJM
158
Journal of the Academy of Marketing Science
156
European Journal of Marketing
140
Europäische Hochschulschriften / 5
137
Journal of marketing
118
The journal of business & industrial marketing
116
Marketing theory
112
Journal of marketing communications
106
Marketing Intelligence & Planning
97
Journal of historical research in marketing
95
Gabler Edition Wissenschaft
91
Marketing intelligence & planning
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of retailing and consumer services
79
Springer eBook Collection
78
Springer eBook Collection / Business and Economics
72
Journal of macromarketing : examining the interactions among markets, marketing, and society
67
Marketing : ZFP ; journal of research and management
66
Lehrbuch
65
Journal of marketing research : JMR
64
Management science : journal of the Institute for Operations Research and the Management Sciences
64
AMS review : official publication of the Academy of Marketing Science
61
The journal of brand management : an international journal
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
The marketing review
58
International marketing review
52
Journal of advertising research
49
Journal of business economics : JBE
49
Business horizons
48
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
47
Legends in marketing
47
Journal of global marketing
45
Jahrbuch der Absatz- und Verbrauchsforschung
44
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ECONIS (ZBW)
47
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1
Development and validation of the Agents' Socially Desirable Responding (ASDR) scale
Manning, Kenneth C.
;
Bearden, William O.
;
Tian, Kelly
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10003805710
Saved in:
2
Manufacturer-owned retail stores
Wang, Yusong
;
Bell, David R.
;
Padmanabhan, V. T.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10003819957
Saved in:
3
The impact of customer-specific marketing expenses on customer retention and customer profitability
Triest, Sander van
;
Bun, Maurice J. G.
;
Raaij, Erik M. van
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10003819961
Saved in:
4
Lead users and the adoption and diffusion of new products: insights from two extreme sports communities
Schreier, Martin
;
Oberhauser, Stefan
;
Prügl, Reinhard
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 15-30
Persistent link: https://www.econbiz.de/10003471244
Saved in:
5
Demand and distribution relationships in the ready-to-drink iced tea market : a graphical approach
Krider, Robert E.
;
Li, Tieshan
;
Liu, Yong
;
Weinberg, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003666091
Saved in:
6
Revenue implication of auction value in k-price sealed-bid auctions : an experimental study
Lim, Wei Shi
;
Lee-Partridge, Joo Eng
;
Soo, Jiuan Tan
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003666097
Saved in:
7
Getting too personal : reactance to highly personalized email solicitations
White, Tiffany Barnett
;
Zahay, Debra L.
;
Thorbjørnsen, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10003666100
Saved in:
8
Category management, product assortment, and consumer welfare
Gajanan, Shailendra N.
;
Basuroy, Suman
;
Beldona, Srinath
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
3
,
pp. 135-148
Persistent link: https://www.econbiz.de/10003508086
Saved in:
9
Customer portfolio composition and customer equity feedback effects : student diversity and acquisition in educational communities
Lewis, Michael
;
Mitra, Debanjan
;
Yoon, Yeujun
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10009723163
Saved in:
10
Advertising competition and industry channel structure
Wang, Chih-jen
;
Chen, Ying-Ju
;
Wu, Chi-cheng
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009125069
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