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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
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Pricing strategy
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Willingness to pay
12
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English
292
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Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
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Gunasti, Kunter
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Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
1,985
Journal of retailing and consumer services
1,931
International journal of consumer studies
768
International journal of hospitality management
726
Psychology & marketing
658
The Nigerian journal of economic and social studies
614
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
530
Working paper / National Bureau of Economic Research, Inc.
448
NBER Working Paper
394
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European Journal of Marketing
379
Journal of Consumer Marketing
366
The journal of brand management : an international journal
355
SpringerLink / Bücher
352
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
330
Cogent business & management
323
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
304
Journal of marketing communications
297
Tourism management : research, policies, practice
294
Journal of fashion marketing and management
293
International journal of retail & distribution management
292
Journal of marketing
291
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
284
The journal of consumer marketing
284
Journal of business ethics : JOBE
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
271
Food policy : economics planning and politics of food and agriculture
268
Journal of the Academy of Marketing Science
266
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ECONIS (ZBW)
292
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1
Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003774200
Saved in:
2
Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
Saved in:
3
Towards a brain-to-society systems model of individual choice
Dubé, Laurette
;
Bechara, Antoine
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 323-336
Persistent link: https://www.econbiz.de/10003774348
Saved in:
4
Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
Saved in:
5
Measuring long-run marketing effects and their implications for long-run marketing decisions
Bronnenberg, Bart J.
;
Dubé, Jean Pierre
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 367-382
Persistent link: https://www.econbiz.de/10003774410
Saved in:
6
How behavioral decision research can enhance consumer welfare : from freedom of choice to paternalistic intervention
Ratner, Rebecca K.
;
Soman, Dilip
;
Zauberman, Gal
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 383-397
Persistent link: https://www.econbiz.de/10003774421
Saved in:
7
Experiments on strategic choices and markets
Amaldoss, Wilfred
;
Ho, Teck-Hua
;
Krishna, Aradhna
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 417-429
Persistent link: https://www.econbiz.de/10003774431
Saved in:
8
The time-harried shopper : exploring the differences between maximizers and satisficers
Ghosh Chowdhury, Tilottama
;
Ratneshwar, Srinivasan
; …
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10003819978
Saved in:
9
The effect of incidental out-of-stock options on preferences
Kramer, Thomas
;
Carroll, Ryall
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 197-208
Persistent link: https://www.econbiz.de/10003819982
Saved in:
10
The breadth-based adjective rating task (BART) in consumer behavior
Steinman, Ross B.
;
Karpinski, Andrew
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
4
,
pp. 327-335
Persistent link: https://www.econbiz.de/10003898046
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