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Consumer behaviour
61
Konsumentenverhalten
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Advertising effects
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Werbewirkung
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Emotion
34
Advertising
23
Werbung
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Brand image
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Markenimage
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Rossiter, John R.
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Choi, Jungsil
2
Dens, Nathalie
2
Ilicic, Jasmina
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Kulczynski, Alicia
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Martin, Brett A. S.
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Paas, Leonard J.
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Pelsmacker, Patrick de
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Septianto, Felix
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Zhang, Jianqiang
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Zhong, Weijun
2
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1
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1
Ai, Yijie
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Aravindakshan, Ashwin
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
432
Journal of advertising research
277
Journal of advertising : official publication of the American Academy of Advertising
257
Journal of retailing and consumer services
229
Psychology & marketing
226
International journal of advertising : the quarterly review of marketing communications
222
International journal of advertising : the review of marketing communications
206
Journal of marketing communications
204
International journal of hospitality management
203
Journal of consumer research : JCR ; an interdisciplinary bimonthly
137
Journal of economic psychology : research in economic psychology and behavioral economics
134
SpringerLink / Bücher
132
Journal of promotion management : JPM
125
Journal of business ethics : JOBE
123
Tourism management : research, policies, practice
116
Journal of marketing research : JMR
111
European journal of marketing : EJM
104
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
90
Journal of promotion management : innovations in planning and applied research
90
The journal of brand management : an international journal
75
International journal of internet marketing and advertising : IJIMA
74
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
The journal of product & brand management
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
71
Journal of travel and tourism marketing
66
Academy of Management journal : AMJ
62
Journal of business and psychology
62
Journal of current issues and research in advertising : JCIRA
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Marketing : ZFP ; journal of research and management
61
Health marketing quarterly
59
Journal of economic behavior & organization : JEBO
59
Journal of hospitality marketing & management
59
International journal of contemporary hospitality management
58
Journal of marketing
57
NBER working paper series
56
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ECONIS (ZBW)
91
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1
Should donation ads include happy victim images? : the moderating role of regulatory focus
Zemack-Rugar, Yael
;
Klucarova-Travani, Sona
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10011964322
Saved in:
2
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
3
"Top 10" reasons : when adding persuasive arguments reduces persuasion
Weaver, Kimberlee
;
Hock, Stefan J.
;
Garcia, Stephen M.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10011444011
Saved in:
4
Place the good after the bad : effects of emotional shifts on consumer memory
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10011820292
Saved in:
5
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
6
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
7
Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion
Smarandescu, Laura
;
Shimp, Terence A.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011399274
Saved in:
8
The effect of decision makers' time perspective on intention-behavior consistency
Ittersum, Koert van
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 263-277
Persistent link: https://www.econbiz.de/10009530045
Saved in:
9
Attack and defend : the role of targeting in a distribution channel
Zhang, Jianqiang
;
Liu, Zhuping
;
Zhong, Weijun
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011486574
Saved in:
10
The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity sponsorship
Clemente, Sarah
;
Dolansky, Eric
;
Mantonakis, Antonia
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
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