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Implications of minimum contract durations on customer retention
Becker, Jan U.; Spann, Martin; Schulze, Timo - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 579-592
Persistent link: https://www.econbiz.de/10011399128
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It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin; Thompson, Scott A.; Coenen, Christian - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
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Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su; Aali, Abdulrahman Yousef al-; Heinrichs, … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
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The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise; Tossan, Vesselina; Connan … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
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Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
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The nature of an apology : an experimental study on how to apologize after a service failure
Roschk, Holger; Kaiser, Susanne - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 293-309
Persistent link: https://www.econbiz.de/10009786892
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Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi; Chen, Qimei; Tam, Leona; Lee, Ruby - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
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Attributions of blame following a product-harm crisis depend on consumers’ attachment styles
Whelan, Jodie; Dawar, Niraj - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 285-294
Persistent link: https://www.econbiz.de/10011486533
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How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel; Guha, Abhijit; Biswas, Abhijit; Krishnan, Balaji - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 295-308
Persistent link: https://www.econbiz.de/10011486537