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"Top 10" reasons : when adding persuasive arguments reduces persuasion
Weaver, Kimberlee; Hock, Stefan J.; Garcia, Stephen M. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10011444011
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The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
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Should donation ads include happy victim images? : the moderating role of regulatory focus
Zemack-Rugar, Yael; Klucarova-Travani, Sona - In: Marketing letters : a journal of research in marketing 29 (2018) 4, pp. 421-434
Persistent link: https://www.econbiz.de/10011964322
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Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius; Schnittka, Oliver - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
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Touch vs. click : how computer interfaces polarize consumers' evaluations
Wang, Xiaoyu; Keh, Hean Tat; Zhao, Hongrui; Ai, Yijie - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 265-277
Persistent link: https://www.econbiz.de/10012301466
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Advancing consumer neuroscience
Smidts, Ale; Hsu, Ming; Sanfey, Alan G.; Boksem, … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
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The effect of decision makers' time perspective on intention-behavior consistency
Ittersum, Koert van - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 263-277
Persistent link: https://www.econbiz.de/10009530045
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Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion
Smarandescu, Laura; Shimp, Terence A. - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 715-726
Persistent link: https://www.econbiz.de/10011399274
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What you see may not be what you get : asking consumers what matters may not reflect what they choose
Mueller, Simone; Lockshin, Larry; Louviere, Jordan - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 335-350
Persistent link: https://www.econbiz.de/10008796182
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Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena; Gierl, Heribert - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 893-904
Persistent link: https://www.econbiz.de/10009579950