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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
65
Konsumentenverhalten
65
Advertising effects
60
Werbewirkung
60
Marketing management
37
Marketingmanagement
37
Viral marketing
24
Virales Marketing
24
Advertising
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Werbung
22
Brand image
19
Markenimage
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Internet marketing
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Online-Marketing
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Brand management
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Markenführung
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Beziehungsmarketing
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Relationship marketing
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United States
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Marketing theory
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Marketingtheorie
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Cognition
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Distribution channel
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Kognition
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Perception
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Target group
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Vertriebsweg
6
Wahrnehmung
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Zielgruppe
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Customer satisfaction
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English
129
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Basuroy, Suman
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Choi, Jungsil
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Dens, Nathalie
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Zhong, Weijun
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Ai, Yijie
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
758
SpringerLink / Bücher
377
Industrial marketing management : the international journal for industrial and high-tech firms
338
Journal of advertising research
325
Journal of marketing communications
317
Journal of retailing and consumer services
281
Journal of advertising : official publication of the American Academy of Advertising
250
European journal of marketing : EJM
249
International journal of advertising : the quarterly review of marketing communications
249
Journal of strategic marketing
240
NBER working paper series
236
International journal of advertising : the review of marketing communications
231
Psychology & marketing
221
Journal of marketing management : MM
218
Working paper / National Bureau of Economic Research, Inc.
206
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
202
Journal of the Academy of Marketing Science
199
NBER Working Paper
199
International journal of industrial organization
198
Journal of marketing
192
Europäische Hochschulschriften / 5
182
Discussion paper / Centre for Economic Policy Research
172
Management science : journal of the Institute for Operations Research and the Management Sciences
169
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
167
International journal of hospitality management
164
Journal of marketing research : JMR
159
Journal of promotion management : JPM
147
International journal of internet marketing and advertising : IJIMA
143
Marketing intelligence & planning
129
The journal of business & industrial marketing
125
Gabler Edition Wissenschaft
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
119
Marketing : ZFP ; journal of research and management
116
Marketing theory
115
Tourism management : research, policies, practice
109
Economics letters
108
Journal of promotion management : innovations in planning and applied research
107
The journal of brand management : an international journal
106
The journal of product & brand management
105
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ECONIS (ZBW)
129
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1
Advertising competition and industry channel structure
Wang, Chih-jen
;
Chen, Ying-Ju
;
Wu, Chi-cheng
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009125069
Saved in:
2
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
3
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
4
It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin
;
Thompson, Scott A.
;
Coenen, Christian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
Saved in:
5
What type of framing message is more appropriate with nine-ending pricing?
Choi, Jungsil
;
Lee, Kiljae
;
Ji, Yong-yeon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 603-614
Persistent link: https://www.econbiz.de/10009579988
Saved in:
6
Modeling advertising impact at campaign level : empirical generalizations relative to long-term advertising profit contribution and its antecedents
Aurier, Philippe
;
Broz-Giroux, Anne
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10010367210
Saved in:
7
Discrete choice models of firms' strategic decisions
Draganska, Michael
;
Misra, Sanjog
;
Aguirregabiria, Victor
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 399-416
Persistent link: https://www.econbiz.de/10003774424
Saved in:
8
Development and validation of the Agents' Socially Desirable Responding (ASDR) scale
Manning, Kenneth C.
;
Bearden, William O.
;
Tian, Kelly
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10003805710
Saved in:
9
Customer portfolio composition and customer equity feedback effects : student diversity and acquisition in educational communities
Lewis, Michael
;
Mitra, Debanjan
;
Yoon, Yeujun
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10009723163
Saved in:
10
Demand and distribution relationships in the ready-to-drink iced tea market : a graphical approach
Krider, Robert E.
;
Li, Tieshan
;
Liu, Yong
;
Weinberg, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003666091
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