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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
MSI reports : working paper series
8
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Journal of retailing
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Retailing in the 21st century : current and future trends
7
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing : journal of research and management
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The journal of personal selling & sales management : JPSSM
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Production and operations management : an international journal of the Production and Operations Management Society
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Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing, Institut für Betriebswirtschaftslehre, Universität Kiel
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Assessing sales contest effectiveness : the role of salesperson and sales district characteristics
Gopalakrishna, Srinath
;
Garrett, Jason
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 589-602
Persistent link: https://www.econbiz.de/10011537287
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2
Sales force modeling : state of the field and research agenda
Mantrala, Murali K.
;
Albers, Sönke
;
Caldieraro, Fabio
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10008648801
Saved in:
3
A model of the role of free drug samples in physicians' prescription decisions
Joseph, Kissan
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10003805708
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