//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Neuproduktvorankündigungen : I...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
53
Markenführung
53
Brand image
50
Markenimage
50
Advertising effects
42
Werbewirkung
42
Brand
35
Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Emotion
24
Theorie
23
Theory
23
New product development
22
Produktentwicklung
22
Market research
21
Marktforschung
21
Advertising
20
Experiment
20
Werbung
20
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Internet marketing
16
Online-Marketing
16
Perception
15
USA
15
United States
15
Wahrnehmung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Preismanagement
14
Pricing strategy
14
Präferenztheorie
14
Theory of preferences
14
Decision under uncertainty
13
Entscheidung unter Unsicherheit
13
more ...
less ...
Online availability
All
Undetermined
145
Free
16
Type of publication
All
Article
316
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
314
Aufsatz in Zeitschrift
314
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
317
Author
All
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Dens, Nathalie
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Johnson, Lester W.
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,268
SpringerLink / Bücher
2,033
Journal of retailing and consumer services
1,940
NBER working paper series
858
International journal of consumer studies
767
Working paper / National Bureau of Economic Research, Inc.
755
International journal of hospitality management
743
NBER Working Paper
667
Psychology & marketing
666
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Springer eBook Collection
511
Management science : journal of the Institute for Operations Research and the Management Sciences
480
Gabler Edition Wissenschaft
448
The journal of product innovation management : an international publication of the Product Development & Management Association
423
The journal of product & brand management
407
Asia Pacific journal of marketing and logistics
404
Europäische Hochschulschriften / 5
404
Discussion paper / Centre for Economic Policy Research
390
Springer eBook Collection / Business and Economics
389
Technological forecasting & social change : an international journal
389
European journal of marketing : EJM
371
Journal of marketing research : JMR
368
The journal of brand management : an international journal
364
Research
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Industrial marketing management : the international journal for industrial and high-tech firms
342
Cogent business & management
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
334
Journal of marketing
334
Journal of marketing management : MM
324
Journal of travel and tourism marketing
324
Journal of international consumer marketing
322
Journal of the Academy of Marketing Science
315
International journal of industrial organization
314
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
312
Journal of retailing
310
CESifo working papers
305
Journal of fashion marketing and management
304
Tourism management : research, policies, practice
303
more ...
less ...
Source
All
ECONIS (ZBW)
317
Showing
1
-
10
of
317
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Should "big food" companies introduce healthier options? : the effect of new product announcements on shareholder value
Hanson, Nicole
;
Yun, Wonjoo
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011820255
Saved in:
2
New product preannouncements, advertising investments, and stock returns
Chen, Chien-wei
;
Chiang, Min-Hsien
;
Yang, Chi-lin
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 207-218
Persistent link: https://www.econbiz.de/10010367207
Saved in:
3
Detecting the impact of market factors on sales takeoff times of analog cellular telephones
Islam, Towhidul
;
Meade, Nigel
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 197-212
Persistent link: https://www.econbiz.de/10009160244
Saved in:
4
More effective assessment of market performance in later stages of the product development process : the case of the motion picture industry
Gemser, Gerda
;
Leenders, Mark A. A. M.
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 1019-1031
Persistent link: https://www.econbiz.de/10009684816
Saved in:
5
Benchmarking buyer behavior towards new brands
Trinh, Giang
;
Romaniuk, Jenni
;
Tanusondjaja, Arry
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 743-752
Persistent link: https://www.econbiz.de/10011614559
Saved in:
6
Harnessing the creative potential of consumers : money, participation, and creativity in idea crowdsourcing
Acar, Oguz Ali
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10011876251
Saved in:
7
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
8
Adoption patterns over time : a replication
Appel, Gil
;
Muller, Eitan
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 499-511
Persistent link: https://www.econbiz.de/10012793469
Saved in:
9
How common is new product failure and when does it vary?
Victory, Kirsten
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10012488841
Saved in:
10
Entry for supermarket feature me-too brands : an empirical explanation of incidence and timing
Sinapuelas, Ian Clark
;
Robinson, William Thomas
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 183-196
Persistent link: https://www.econbiz.de/10003819980
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->