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Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina; Thompson, Frauke Mattison - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
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Battle royal : zero-price effect vs relative vs referent thinking
Nicolau, Juan L. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 661-669
Persistent link: https://www.econbiz.de/10009579983
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Moderately thin advertising models are optimal, most of the time : moderating the quadratic effect of model body size on ad attitude by fashion leadership
Janssen, Denise M.; Paas, Leonard J. - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 167-177
Persistent link: https://www.econbiz.de/10010367214
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Gender differences in new brand name response
Klink, Richard R. - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 313-326
Persistent link: https://www.econbiz.de/10003873479
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Creating brand personality with brand names
Klink, Richard R.; Athaide, Gerard A. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 109-117
Persistent link: https://www.econbiz.de/10009530081
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A model of latent symmetry in cross price elasticities
Russell, Gary J. - In: Marketing letters : a journal of research in marketing 3 (1992) 2, pp. 157-169
Persistent link: https://www.econbiz.de/10001122139
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Product quality, attributes, and brand name as determinants of price : the case of consumer electronics
Holbrook, Morris B. - In: Marketing letters : a journal of research in marketing 3 (1992) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10001119619
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The past, present, and future of brand research
Oh, Travis Tae; Keller, Kevin Lane; Neslin, Scott A.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
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A typology of brand alliances and consumer awareness of brand alliance integration
Newmeyer, Casey E.; Venkatesh, R.; Ruth, Julie A.; … - In: Marketing letters : a journal of research in marketing 29 (2018) 3, pp. 275-289
Persistent link: https://www.econbiz.de/10011930003
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Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003774200