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Consumer behaviour
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Brand management
52
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Kim, Jungkeun
4
Barone, Michael J.
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Blanchard, Simon J.
3
Bradlow, Eric T.
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Dawes, John
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DeSarbo, Wayne
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Drolet, Aimee
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Eisend, Martin
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Gunasti, Kunter
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Paas, Leonard J.
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Schmitt, Bernd
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Tam, Leona
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Verhoef, Peter C.
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Yoon, Carolyn
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Yoon, Song-oh
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Aspara, Jaakko
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Bagozzi, Richard P.
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Herrmann, Andreas
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Hill, Ronald Paul
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Häubl, Gerald
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Kamakura, Wagner A.
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,480
Journal of retailing and consumer services
1,958
NBER working paper series
993
Journal of knowledge management
916
Working paper / National Bureau of Economic Research, Inc.
908
International journal of hospitality management
823
NBER Working Paper
793
International journal of consumer studies
779
SpringerLink / Bücher
760
Psychology & marketing
679
Technological forecasting & social change : an international journal
603
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Research policy : policy, management and economic studies of science, technology and innovation
486
Management science : journal of the Institute for Operations Research and the Management Sciences
455
Asia Pacific journal of marketing and logistics
407
International journal of production research
402
The journal of product & brand management
396
Tourism management : research, policies, practice
395
Cogent business & management
382
European journal of marketing : EJM
372
Journal of information & knowledge management : JIKM
360
Discussion paper series / IZA
357
The journal of brand management : an international journal
354
Journal of marketing research : JMR
352
Journal of business ethics : JOBE
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
344
Industrial marketing management : the international journal for industrial and high-tech firms
339
Journal of marketing management : MM
337
Journal of travel and tourism marketing
333
Discussion paper / Centre for Economic Policy Research
324
Journal of international consumer marketing
322
International journal of contemporary hospitality management
316
International journal of production economics
315
Journal of retailing
314
The service industries journal
314
Journal of marketing
307
Journal of marketing communications
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
304
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ECONIS (ZBW)
308
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1
Brand-embedded interaction : a dynamic and personalized interaction for co-creation
Kim, Yuna
;
Slotegraaf, Rebecca J.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 183-193
Persistent link: https://www.econbiz.de/10011445988
Saved in:
2
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
3
Do you really feel happy? : some implications of Voice Emotion Response in Mandarin Chinese
Wang, Wan-Chen
;
Chien, Charles S.
;
Moutinho, Luiz
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 391-409
Persistent link: https://www.econbiz.de/10011312155
Saved in:
4
Correcting the t statistic for
measurement
error
Durvasula, Srinivas
;
Sharma, Subhash
;
Carter, Kealy
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 671-682
Persistent link: https://www.econbiz.de/10009579981
Saved in:
5
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
6
Soul and machine (learning)
Proserpio, Davide
;
Hauser, John R.
;
Liu, Xiao
;
Amano, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 393-404
Persistent link: https://www.econbiz.de/10012417693
Saved in:
7
Assessing the enduring impact of influential papers
Eisend, Martin
;
Lehmannm, Donald R.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011444040
Saved in:
8
Beyond conjoint analysis : advances in preference
measurement
Netzer, Oded
;
Toubia, Olivier
;
Bradlow, Eric T.
;
Dahan, Ely
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 337-354
Persistent link: https://www.econbiz.de/10003774357
Saved in:
9
Channel design, coordination, and performance : future research directions
Vinhas, Alberto Sa
;
Chatterjee, Sharmila
;
Dutta, Shantanu
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 223-237
Persistent link: https://www.econbiz.de/10003998110
Saved in:
10
The persistence of excess brand loyalty over multiple years
Pare, Vipul
;
Dawes, John
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
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