Do you really feel happy? : some implications of Voice Emotion Response in Mandarin Chinese
Year of publication: |
2015
|
---|---|
Authors: | Wang, Wan-Chen ; Chien, Charles S. ; Moutinho, Luiz |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 3, p. 391-409
|
Subject: | Marketing research | Emotional response | Self-reported measures | Psychophysiological measures | Human-computer interaction | Emotion | Marktforschung | Market research | China | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Zufriedenheit | Satisfaction |
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