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Marketing letters : a journal of research in marketing
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
91
SpringerLink / Bücher
78
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Marketing Intelligence & Planning
51
European Journal of Marketing
50
Europäische Hochschulschriften / 5
48
Qualitative Market Research: An International Journal
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Gabler Edition Wissenschaft
43
International journal of market research
43
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Journal of retailing and consumer services
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Annals of marketing-mba
22
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
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ECONIS (ZBW)
46
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1
Using technology to bring online
convenience
to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
2
Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003774200
Saved in:
3
Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
Saved in:
4
Challenges and opportunities in high-dimensional choice data analyses
Neik, Prasad
;
Wedel, Michel
;
Bacon, Lynd
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 201-213
Persistent link: https://www.econbiz.de/10003774251
Saved in:
5
Behavioral frontiers in choice modeling
Adamowicz, Wiktor
;
Bunch, David S.
;
Cameron, Trudy Ann
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 215-228
Persistent link: https://www.econbiz.de/10003774267
Saved in:
6
Reinforcement versus balance response in sequential choice
Huber, Joel
;
Goldsmith, Kelly
;
Mogilner, Cassie
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003774300
Saved in:
7
A theoretical framework for goal-based choice and for prescriptive analysis
Carlson, Kurt A.
;
Janiszewski, Chris A.
;
Keeney, Ralph L.
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 241-254
Persistent link: https://www.econbiz.de/10003774308
Saved in:
8
Sequential sampling models of choice : some recent advances
Otter, Thomas
;
Johnson, Joe
;
Rieskamp, Jörg
;
Allenby, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 255-267
Persistent link: https://www.econbiz.de/10003774316
Saved in:
9
Risk, uncertainty and discrete choice models
Palma, André de
;
Ben-Akiva, Moshe Emanuel
;
Brownstone, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 269-285
Persistent link: https://www.econbiz.de/10003774322
Saved in:
10
Modeling social interactions : identification, empirical methods and policy implications
Hartmann, Wesley R.
;
Manchanda, Puneet
;
Nair, Harikesh
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 287-304
Persistent link: https://www.econbiz.de/10003774338
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