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Marketing letters : a journal of research in marketing
IZA Discussion Papers
55
MPRA Paper
42
Discussion paper series / IZA
32
Journal of business research : JBR
27
Journal of retailing and consumer services
26
CESifo Working Paper
23
Marketing Science
22
Discussion Paper / Tilburg University, Center for Economic Research
21
Discussion paper
19
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18
Physica A: Statistical Mechanics and its Applications
18
Socio-economic review
18
CEPR Discussion Papers
16
Psychology & marketing
15
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International journal of hospitality management
13
Journal of economic behavior & organization : JEBO
13
Judgment and Decision Making
13
European Journal of Marketing
12
Discussion Paper
11
ERIM Report Series Research in Management
11
Journal of behavioral and experimental economics
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
Journal of economic psychology : research in economic psychology and behavioral economics
10
European journal of marketing : EJM
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of Business Research
9
Journal of behavioral decision making
9
Journal of marketing communications
9
Journal of marketing management : MM
9
Journal of travel and tourism marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Marketing Letters
9
Papers on Economics and Evolution
9
Research Memorandum / Tilburg University, School of Economics and Management
9
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
8
European journal of operational research : EJOR
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SSE/EFI Working Paper Series in Economics and Finance
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ECONIS (ZBW)
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1
Consumer substitution decisions : an integrative framework
Hamilton, Rebecca W.
;
Thompson, Debora V.
;
Arens, Zachary G.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 305-317
Persistent link: https://www.econbiz.de/10010401324
Saved in:
2
Autonomy in consumer choice
Wertenbroch, Klaus
;
Schrift, Rom Y.
;
Alba, Joseph W.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 429-439
Persistent link: https://www.econbiz.de/10012417702
Saved in:
3
The
memory
-search frame effect : impacts on consumers' retrieval and evaluation of consumption experiences
Si, Kao
;
Dai, Xianchi
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10013184245
Saved in:
4
Drug influences on consumer judgments : emerging insights and research opportunities from the intersection of pharmacology and psychology
Durso, Geoffrey R. O.
;
Haws, Kelly L.
;
Way, Baldwin M.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 19-23
Persistent link: https://www.econbiz.de/10012229469
Saved in:
5
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
6
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
7
Electronic word-of-mouth (eWOM) generation in new media platforms : the role of regulatory focus and collective dissonance
Shin, Dongwook
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 153-165
Persistent link: https://www.econbiz.de/10010367215
Saved in:
8
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
9
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
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