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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
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292
Brand management
51
Markenführung
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Brand image
48
Markenimage
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Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
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Schmitt, Bernd
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Tam, Leona
3
Yoon, Carolyn
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Yoon, Song-oh
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Bradlow, Eric T.
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Breugelmans, Els
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Böckenholt, Ulf
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Cabano, Frank G.
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Chen, Qimei
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
1,979
Journal of retailing and consumer services
1,931
International journal of consumer studies
769
International journal of hospitality management
729
Psychology & marketing
659
NBER working paper series
629
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Working paper / National Bureau of Economic Research, Inc.
533
NBER Working Paper
471
Energy economics
422
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
SpringerLink / Bücher
377
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
337
Journal of international consumer marketing
320
Technological forecasting & social change : an international journal
318
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
298
Journal of marketing communications
296
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
267
International journal of contemporary hospitality management
262
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
257
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ECONIS (ZBW)
292
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1
Social utility and fashion behavior
MacIntyre, Shelby H.
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
4
,
pp. 371-382
Persistent link: https://www.econbiz.de/10001138011
Saved in:
2
Some characterizations of stockpiling behavior under uncertainty
Helsen, Kristiaan
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10001119621
Saved in:
3
Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
Saved in:
4
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
5
Attributions of blame following a product-harm crisis depend on consumers’ attachment styles
Whelan, Jodie
;
Dawar, Niraj
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 285-294
Persistent link: https://www.econbiz.de/10011486533
Saved in:
6
How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
Saved in:
7
Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
8
Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption
Scott, Maura L.
;
Nenkov, Gergana Y.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 323-336
Persistent link: https://www.econbiz.de/10011486548
Saved in:
9
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
10
The influence of hedonic versus utilitarian consumption situations on the compromise effect
Kim, Sungeun Ange
;
Kim, Jungkeun
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10011486664
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