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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
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292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
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Kim, Jungkeun
4
Bagozzi, Richard P.
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Barone, Michael J.
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Blanchard, Simon J.
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Bradlow, Eric T.
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Dawes, John
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Drolet, Aimee
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Breugelmans, Els
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Dogerlioglu-Demir, Kivilcim
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Marketing letters : a journal of research in marketing
Statens offentliga utredningar : SOU
2,585
Journal of business research : JBR
2,027
Journal of retailing and consumer services
1,953
International journal of consumer studies
782
NBER working paper series
766
Ekonomisk debatt
749
International journal of hospitality management
731
Psychology & marketing
666
Working paper / National Bureau of Economic Research, Inc.
665
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
589
NBER Working Paper
580
Discussion paper series / IZA
479
Working Paper
414
SpringerLink / Bücher
407
The journal of product & brand management
396
Asia Pacific journal of marketing and logistics
393
The journal of brand management : an international journal
362
Journal of marketing research : JMR
357
European journal of marketing : EJM
355
Management science : journal of the Institute for Operations Research and the Management Sciences
352
Statens offentliga utredningar
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
336
Umeå economic studies
334
Discussion paper / Centre for Economic Policy Research
331
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
326
Journal of travel and tourism marketing
324
Journal of international consumer marketing
322
Journal of marketing management : MM
319
Applied economics
316
Food policy : economics planning and politics of food and agriculture
315
Journal of retailing
313
Journal of economic psychology : research in economic psychology and behavioral economics
311
The international review of retail, distribution and consumer research
308
Cogent business & management
304
IZA Discussion Paper
302
International journal of retail & distribution management
298
Journal of fashion marketing and management
298
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ECONIS (ZBW)
306
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1
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
2
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
3
A picture tells a thousand words : impact of an educational nutrition booklet on nutrition label gazing
Pennings, Marieke C.
;
Striano, Tricia
;
Oliverio, Susan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 355-360
Persistent link: https://www.econbiz.de/10010439173
Saved in:
4
The effect of category label specificity on consumer choice
Kim, Hee-Jin
;
Yoon, Song-oh
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 765-777
Persistent link: https://www.econbiz.de/10011614761
Saved in:
5
Facts-up-front : should food companies follow the FDA or industry label format? : the effects of combining virtue and vice information on consumer evaluations
Zlatevska, Natalina
;
Chowdhury, Rafi M. M. I.
;
Tam, Leona
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 321-334
Persistent link: https://www.econbiz.de/10012144815
Saved in:
6
Strategic use of just-below numbers in packaged-foods calorie information
Schindler, Robert M.
;
Isaac, Mathew S.
;
Wang, Rebecca …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10014333925
Saved in:
7
The pitfall of nutrition facts label fluency : easier-to-process nutrition information enhances purchase intentions for unhealthy food products
Gomez, Pierrick
;
Werle, Carolina O. C.
;
Corneille, Olivier
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011653713
Saved in:
8
The double benefits of consumer certainty : combining risk and range effects
Maier, Erik
;
Wilken, Robert
;
Dost, Florian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 473-488
Persistent link: https://www.econbiz.de/10011399088
Saved in:
9
Seemingly incidental anchoring : the effect of incidental environmental anchors on consumers’ willingness to pay
Dogerlioglu-Demir, Kivilcim
;
Koçaş, Cenk
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 607-618
Persistent link: https://www.econbiz.de/10011399141
Saved in:
10
The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...
Punj, Girish
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011339358
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