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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
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Brand management
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Breugelmans, Els
4
Kim, Jungkeun
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Barone, Michael J.
3
Blanchard, Simon J.
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Drolet, Aimee
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Schmitt, Bernd
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Tam, Leona
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
2,132
Journal of business research : JBR
2,054
International journal of consumer studies
775
International journal of hospitality management
725
Psychology & marketing
664
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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Journal of retailing
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NBER Working Paper
442
The international review of retail, distribution and consumer research
410
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
403
International journal of retail & distribution management
402
Management science : journal of the Institute for Operations Research and the Management Sciences
394
European journal of marketing : EJM
366
The journal of brand management : an international journal
362
Journal of marketing research : JMR
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of fashion marketing and management
336
Journal of marketing
328
Journal of international consumer marketing
321
Journal of marketing management : MM
321
Journal of travel and tourism marketing
317
Cogent business & management
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
306
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
301
Journal of marketing communications
296
Tourism management : research, policies, practice
294
European journal of operational research : EJOR
292
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
282
Technological forecasting & social change : an international journal
271
The journal of services marketing
271
International journal of production economics
269
Journal of business ethics : JOBE
268
International journal of contemporary hospitality management
263
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ECONIS (ZBW)
299
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1
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
2
Shopping plans, buying motivations, and return policies : impacts on product returns and purchase likelihoods
Seo, Joon Yong
;
Yoon, Sukki
;
Vangelova, Milena
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 645-659
Persistent link: https://www.econbiz.de/10011614278
Saved in:
3
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
Saved in:
4
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
5
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
6
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
Saved in:
7
The impact of retail out-of-stock options on preferences : the role of consumers' desire for assimilation versus differentiation
Ku, Hsuan-hsuan
;
Kuo, Chien-chih
;
Fang, Wei-luen
;
Yu, Ya-wen
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10010259968
Saved in:
8
Are points like money? : an empirical investigation of reward promotion effectiveness for multicategory retailers
Wei, Liyuan
;
Xiao, Junji
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10010490140
Saved in:
9
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
10
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
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