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Advertising effects
60
Werbewirkung
60
Consumer behaviour
42
Konsumentenverhalten
42
Advertising
23
Werbung
23
Brand image
14
Markenimage
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Markenführung
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Choi, Jungsil
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Marketing letters : a journal of research in marketing
Journal of advertising research
273
Journal of advertising : official publication of the American Academy of Advertising
257
Journal of business research : JBR
233
International journal of advertising : the quarterly review of marketing communications
222
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
195
NBER working paper series
188
Working paper / National Bureau of Economic Research, Inc.
166
NBER Working Paper
164
Psychology & marketing
153
Journal of promotion management : JPM
117
Journal of health economics
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
Discussion paper series / IZA
92
Journal of retailing and consumer services
92
IZA Discussion Papers
86
Journal of economic psychology : research in economic psychology and behavioral economics
83
Journal of promotion management : innovations in planning and applied research
81
SpringerLink / Bücher
80
Journal of marketing research : JMR
77
European journal of marketing : EJM
73
International journal of internet marketing and advertising : IJIMA
68
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
Applied economics
64
Journal of current issues and research in advertising : JCIRA
61
Health marketing quarterly
58
World Bank E-Library Archive
57
IZA Discussion Paper
56
Health economics
55
Marketing : ZFP ; journal of research and management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
46
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
44
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
42
Asia Pacific journal of marketing and logistics
38
The journal of product & brand management
38
American journal of agricultural economics
37
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ECONIS (ZBW)
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1
"Top 10" reasons : when adding persuasive arguments reduces persuasion
Weaver, Kimberlee
;
Hock, Stefan J.
;
Garcia, Stephen M.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10011444011
Saved in:
2
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
3
Should donation ads include happy victim images? : the moderating role of regulatory focus
Zemack-Rugar, Yael
;
Klucarova-Travani, Sona
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10011964322
Saved in:
4
The effect of decision makers' time perspective on intention-behavior consistency
Ittersum, Koert van
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 263-277
Persistent link: https://www.econbiz.de/10009530045
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5
Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion
Smarandescu, Laura
;
Shimp, Terence A.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011399274
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6
Is the Marlboro man the only alternative? : the role of gender identity and self-construal salience in evaluations of male models
Martin, Brett A. S.
;
Gnoth, Juergen
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10003898051
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7
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
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8
What you see may not be what you get : asking consumers what matters may not reflect what they choose
Mueller, Simone
;
Lockshin, Larry
;
Louviere, Jordan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 335-350
Persistent link: https://www.econbiz.de/10008796182
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9
Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
Saved in:
10
The boomerang effect of mandatory sanitary messages to prevent obesity
Werle, Carolina O. C.
;
Cuny, Caroline
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 883-891
Persistent link: https://www.econbiz.de/10009579953
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