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Facts-up-front : should food companies follow the FDA or industry label format? : the effects of combining virtue and vice information on consumer evaluations
Zlatevska, Natalina; Chowdhury, Rafi M. M. I.; Tam, Leona; … - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 321-334
Persistent link: https://www.econbiz.de/10012144815
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The pitfall of nutrition facts label fluency : easier-to-process nutrition information enhances purchase intentions for unhealthy food products
Gomez, Pierrick; Werle, Carolina O. C.; Corneille, Olivier - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011653713
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Is it fun or exercise? : the framing of physical activity biases subsequent snacking
Werle, Carolina O. C.; Wansink, Brian; Payne, Collin R. - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 691-702
Persistent link: https://www.econbiz.de/10011399226
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Effects of physical cleansing on subsequent unhealthy eating
Kim, Jungkeun; Kim, Jae-Eun; Park, Jongwon - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10011876250
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A picture tells a thousand words : impact of an educational nutrition booklet on nutrition label gazing
Pennings, Marieke C.; Striano, Tricia; Oliverio, Susan - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 355-360
Persistent link: https://www.econbiz.de/10010439173
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The case of wine : understanding Chinese gift-giving behavior
Yang, Ye; Paladino, Angela - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 335-361
Persistent link: https://www.econbiz.de/10011312164
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The boomerang effect of mandatory sanitary messages to prevent obesity
Werle, Carolina O. C.; Cuny, Caroline - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 883-891
Persistent link: https://www.econbiz.de/10009579953
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Should "big food" companies introduce healthier options? : the effect of new product announcements on shareholder value
Hanson, Nicole; Yun, Wonjoo - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10011820255
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Strategic use of just-below numbers in packaged-foods calorie information
Schindler, Robert M.; Isaac, Mathew S.; Wang, Rebecca … - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 237-250
Persistent link: https://www.econbiz.de/10014333925
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Matte matters : when matte packaging increases perceptions of food naturalness
Marckhgott, Eva; Kamleitner, Bernadette - In: Marketing letters : a journal of research in marketing 30 (2019) 2, pp. 167-178
Persistent link: https://www.econbiz.de/10012059959