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Consumer behaviour
292
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Brand management
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49
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Kim, Jungkeun
4
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Schmitt, Bernd
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,136
Journal of retailing and consumer services
1,950
International journal of consumer studies
800
SpringerLink / Bücher
752
International journal of hospitality management
747
Psychology & marketing
699
NBER working paper series
614
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
Working paper / National Bureau of Economic Research, Inc.
540
Food policy : economics planning and politics of food and agriculture
483
European Journal of Marketing
470
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429
Asia Pacific journal of marketing and logistics
409
The journal of product & brand management
403
Management science : journal of the Institute for Operations Research and the Management Sciences
393
Journal of marketing management : MM
383
Journal of marketing research : JMR
369
The journal of brand management : an international journal
365
Journal of marketing
353
Journal of travel and tourism marketing
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of the Academy of Marketing Science
336
Tourism management : research, policies, practice
333
Journal of international consumer marketing
331
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Journal of marketing communications
320
Young consumers : insight and ideas for responsible marketers
313
Cogent business & management
311
Journal of retailing
311
Journal of consumer behaviour : an international research review
307
The journal of consumer marketing
301
Journal of business ethics : JOBE
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
297
Journal of fashion marketing and management
295
The international review of retail, distribution and consumer research
295
International journal of retail & distribution management
294
Marketing intelligence & planning
282
International journal of contemporary hospitality management
280
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ECONIS (ZBW)
317
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1
A picture tells a thousand words : impact of an educational nutrition booklet on nutrition label gazing
Pennings, Marieke C.
;
Striano, Tricia
;
Oliverio, Susan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 355-360
Persistent link: https://www.econbiz.de/10010439173
Saved in:
2
Is it fun or exercise? : the framing of physical activity biases subsequent snacking
Werle, Carolina O. C.
;
Wansink, Brian
;
Payne, Collin R.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 691-702
Persistent link: https://www.econbiz.de/10011399226
Saved in:
3
The pitfall of nutrition facts label fluency : easier-to-process nutrition information enhances purchase intentions for unhealthy
food
products
Gomez, Pierrick
;
Werle, Carolina O. C.
;
Corneille, Olivier
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011653713
Saved in:
4
Effects of physical cleansing on subsequent unhealthy eating
Kim, Jungkeun
;
Kim, Jae-Eun
;
Park, Jongwon
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011876250
Saved in:
5
Facts-up-front : should
food
companies follow the FDA or industry label format? : the effects of combining virtue and vice information on consumer evaluations
Zlatevska, Natalina
;
Chowdhury, Rafi M. M. I.
;
Tam, Leona
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 321-334
Persistent link: https://www.econbiz.de/10012144815
Saved in:
6
The boomerang effect of mandatory sanitary messages to prevent obesity
Werle, Carolina O. C.
;
Cuny, Caroline
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 883-891
Persistent link: https://www.econbiz.de/10009579953
Saved in:
7
Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.
;
DeSarbo, Wayne
;
Atalay, A. Selin
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
Saved in:
8
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
9
Customization of online advertising : the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
Saved in:
10
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
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