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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
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Brand management
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Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
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Tam, Leona
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Verhoef, Peter C.
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Yoon, Carolyn
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Yoon, Song-oh
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Bradlow, Eric T.
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Breugelmans, Els
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Böckenholt, Ulf
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Cabano, Frank G.
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Chen, Qimei
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DeSarbo, Wayne
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Doorn, Jenny van
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Driesener, Carl
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Eisend, Martin
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Ghosh Chowdhury, Tilottama
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Ilicic, Jasmina
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Kouril, Michal
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,054
Journal of retailing and consumer services
1,955
International journal of consumer studies
790
NBER working paper series
766
International journal of hospitality management
760
Psychology & marketing
695
Working paper / National Bureau of Economic Research, Inc.
652
NBER Working Paper
605
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
The journal of product & brand management
398
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
394
SpringerLink / Bücher
371
European journal of marketing : EJM
365
Journal of marketing research : JMR
362
The journal of brand management : an international journal
351
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of travel and tourism marketing
340
Tourism management : research, policies, practice
335
Journal of international consumer marketing
328
Journal of marketing management : MM
326
Journal of marketing communications
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Journal of retailing
309
Cogent business & management
301
Journal of fashion marketing and management
300
Journal of marketing
296
International journal of retail & distribution management
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
Journal of consumer behaviour : an international research review
293
The journal of consumer marketing
293
The international review of retail, distribution and consumer research
291
Young consumers : insight and ideas for responsible marketers
290
IZA Discussion Paper
279
International journal of contemporary hospitality management
278
Technological forecasting & social change : an international journal
274
The journal of services marketing
272
Journal of the Academy of Marketing Science
271
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ECONIS (ZBW)
299
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1
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
2
It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin
;
Thompson, Scott A.
;
Coenen, Christian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
Saved in:
3
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
4
The unrealized value of incentivized
eWOM
recommendations
Kim, John
;
Naylor, Gillian
;
Sivadas, Eugene
;
Sugumaran, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 411-421
Persistent link: https://www.econbiz.de/10011537257
Saved in:
5
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
6
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
7
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
Saved in:
8
Power and the appeal of the deal : how consumers value the control provided by Pay What You Want (PWYW) pricing
Barone, Michael J.
;
Bae, T. J.
;
Qian, Shanshan
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 437-447
Persistent link: https://www.econbiz.de/10011730683
Saved in:
9
Risking the self : the impact of self-esteem on negative word-of-mouth behavior
Philp, Matthew
;
Pyle, Martin A.
;
Ashworth, Laurence
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011820307
Saved in:
10
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
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