Risking the self : the impact of self-esteem on negative word-of-mouth behavior
Year of publication: |
March 2018
|
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Authors: | Philp, Matthew ; Pyle, Martin A. ; Ashworth, Laurence |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 1, p. 101-113
|
Subject: | Negative word-of-mouth | Self-esteem | Self-competence | Self-liking | Virales Marketing | Viral marketing | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour |
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