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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
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292
Brand management
70
Markenführung
70
Brand image
61
Markenimage
61
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45
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Kim, Jungkeun
4
Klink, Richard R.
4
Barone, Michael J.
3
Bechara, Antoine
3
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DeSarbo, Wayne
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Drolet, Aimee
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Keller, Kevin Lane
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Lehmann, Donald R.
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Lim, Jeen-su
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Tam, Leona
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Verhoef, Peter C.
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Völckner, Franziska
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Yoon, Carolyn
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Yoon, Song-oh
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Ahuvia, Aaron
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Aspara, Jaakko
2
Bagozzi, Richard P.
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Bradlow, Eric T.
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Breugelmans, Els
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Böckenholt, Ulf
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Chen, Qimei
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Eisend, Martin
2
Ghosh Chowdhury, Tilottama
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Gill, Tripat
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,609
Journal of retailing and consumer services
2,033
NBER working paper series
1,126
Working paper / National Bureau of Economic Research, Inc.
974
SpringerLink / Bücher
881
International journal of hospitality management
872
NBER Working Paper
863
International journal of consumer studies
787
Psychology & marketing
769
The journal of brand management : an international journal
690
Journal of consumer research : JCR ; an interdisciplinary bimonthly
647
Discussion paper series / IZA
583
Technological forecasting & social change : an international journal
524
The journal of product & brand management
512
Management science : journal of the Institute for Operations Research and the Management Sciences
506
Tourism management : research, policies, practice
486
Asia Pacific journal of marketing and logistics
436
Journal of business ethics : JOBE
433
Journal of travel and tourism marketing
431
European journal of marketing : EJM
430
Journal of health economics
429
Journal of marketing management : MM
420
Journal of marketing research : JMR
405
Cogent business & management
390
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
382
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
370
Journal of marketing
367
Journal of marketing communications
363
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
CESifo working papers
343
Journal of international consumer marketing
339
International journal of contemporary hospitality management
335
Journal of retailing
334
IMF Staff Country Reports
332
Journal of consumer behaviour : an international research review
332
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
331
Journal of fashion marketing and management
329
Journal of economic psychology : research in economic psychology and behavioral economics
325
Journal of the Academy of Marketing Science
325
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ECONIS (ZBW)
331
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1
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
2
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
3
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
4
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
5
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Saved in:
6
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
7
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
8
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
9
Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
10
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
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