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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
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Breugelmans, Els
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Kim, Jungkeun
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,488
Journal of retailing and consumer services
2,073
International journal of hospitality management
875
SpringerLink / Bücher
780
International journal of consumer studies
776
Psychology & marketing
692
NBER working paper series
637
Economics Papers from University Paris Dauphine
611
Industrial marketing management : the international journal for industrial and high-tech firms
598
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Working paper / National Bureau of Economic Research, Inc.
537
European Journal of Marketing
479
NBER Working Paper
467
Asia Pacific journal of marketing and logistics
434
Cogent business & management
422
Journal of business ethics : JOBE
417
European journal of marketing : EJM
408
The journal of product & brand management
407
Journal of Consumer Marketing
399
Technological forecasting & social change : an international journal
393
The journal of brand management : an international journal
390
Journal of the Academy of Marketing Science
389
Journal of marketing management : MM
385
Journal of marketing
384
Journal of marketing research : JMR
381
Management science : journal of the Institute for Operations Research and the Management Sciences
381
The journal of services marketing
380
Tourism management : research, policies, practice
378
Journal of travel and tourism marketing
375
The service industries journal
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of retailing
346
Journal of international consumer marketing
333
International journal of contemporary hospitality management
330
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
327
International journal of retail & distribution management
318
Journal of strategic marketing
316
Journal of marketing communications
315
The international review of retail, distribution and consumer research
315
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ECONIS (ZBW)
322
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1
When is the best time to reactivate your inactive customers?
Ma, Shaohui
;
Tan, Hui
;
Fang, Shu
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10010490144
Saved in:
2
The past, present, and future of customer management
Oblander, Elliot Shin
;
Gupta, Sunil
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10012301418
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3
The effects of relationship length on customer profitability after a service recovery
Béal, Mathieu
;
Sabadie, William
;
Grégoire, Yany
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10012144812
Saved in:
4
Value instantiation : how to overcome the value conflict in promoting luxury brands with CSR initiatives
Park, Ji Kyung
;
Torelli, Carlos J.
;
Monga, Alokparna Basu
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10012144813
Saved in:
5
Implications of minimum contract durations on customer retention
Becker, Jan U.
;
Spann, Martin
;
Schulze, Timo
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 579-592
Persistent link: https://www.econbiz.de/10011399128
Saved in:
6
It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin
;
Thompson, Scott A.
;
Coenen, Christian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
Saved in:
7
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
Saved in:
8
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
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9
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
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10
The nature of an apology : an experimental study on how to apologize after a service failure
Roschk, Holger
;
Kaiser, Susanne
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10009786892
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