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Assessing corporate demand for sponsorship : marketing costs in the financial services industry
Jensen, Jonathan A. - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 281-291
Persistent link: https://www.econbiz.de/10011675183
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Is the Marlboro man the only alternative? : the role of gender identity and self-construal salience in evaluations of male models
Martin, Brett A. S.; Gnoth, Juergen - In: Marketing letters : a journal of research in marketing 20 (2009) 4, pp. 353-367
Persistent link: https://www.econbiz.de/10003898051
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Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie; Pelsmacker, Patrick de - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
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What you see may not be what you get : asking consumers what matters may not reflect what they choose
Mueller, Simone; Lockshin, Larry; Louviere, Jordan - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 335-350
Persistent link: https://www.econbiz.de/10008796182
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Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena; Gierl, Heribert - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
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The boomerang effect of mandatory sanitary messages to prevent obesity
Werle, Carolina O. C.; Cuny, Caroline - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 883-891
Persistent link: https://www.econbiz.de/10009579953
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What type of framing message is more appropriate with nine-ending pricing?
Choi, Jungsil; Lee, Kiljae; Ji, Yong-yeon - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 603-614
Persistent link: https://www.econbiz.de/10009579988
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Competitive effects of informative advertising in distribution channels
Zhang, Jianqiang; Zhong, Weijun; Mei, Shue - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 561-584
Persistent link: https://www.econbiz.de/10009579991
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How humor in advertising works : a meta-analytic test of alternative models
Eisend, Martin - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 115-132
Persistent link: https://www.econbiz.de/10009160251
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The effects of advertisement picture likeability on information search and brand choice
Obermiller, Carl; Sawyer, Alan G. - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10009160252