Similar Search Results

Ratchford, Mark - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 343-353

Persistent link: https://www.econbiz.de/10010439201

Russell, Dale W.; Russell, Cristel Antonia - In: Marketing letters : a journal of research in marketing 21 (2010) 1, pp. 65-81

Persistent link: https://www.econbiz.de/10003956324

Irmak, Caglar; Sen, Sankar; Bhattacharya, C. B. - In: Marketing letters : a journal of research in marketing 26 (2015) 1, pp. 29-42

Persistent link: https://www.econbiz.de/10010490157

Park, Ji Kyung; Torelli, Carlos J.; Monga, Alokparna Basu; … - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 307-319

Persistent link: https://www.econbiz.de/10012144813

Doorn, Jenny van; Onrust, Marjolijn; Verhoef, Peter C.; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 607-619

Persistent link: https://www.econbiz.de/10011780885

Völckner, Franziska; Rühle, Alexander; Spann, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 719-730

Persistent link: https://www.econbiz.de/10009579976

Barone, Michael J.; Lyle, Keith B.; Winterich, Karen Page - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 213-223

Persistent link: https://www.econbiz.de/10011339348

Pancras, Joseph; Wang, Xia; Dey, Dipak - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 537-552

Persistent link: https://www.econbiz.de/10011537280

Jiang, Baojun; Srinivasan, Kannan - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 579-588

Persistent link: https://www.econbiz.de/10011537284

Lambrecht, Anja; Goldfarb, Avi; Bonatti, Alessandro; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 331-341

Persistent link: https://www.econbiz.de/10010401317