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Consumer behaviour
292
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Brand management
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Markenführung
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Brand image
48
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Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
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Schmitt, Bernd
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Tam, Leona
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Yoon, Carolyn
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Bradlow, Eric T.
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Breugelmans, Els
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Böckenholt, Ulf
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Cabano, Frank G.
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Chen, Qimei
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Dai, Xianchi
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Doorn, Jenny van
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Driesener, Carl
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Keller, Kevin Lane
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Klink, Richard R.
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Kouril, Michal
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Laurent, Gilles
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Lim, Jeen-su
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
1,994
Journal of retailing and consumer services
1,934
International journal of consumer studies
765
International journal of hospitality management
730
Psychology & marketing
671
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
527
Working paper / National Bureau of Economic Research, Inc.
449
Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
393
NBER Working Paper
390
SpringerLink / Bücher
381
European journal of marketing : EJM
349
The journal of brand management : an international journal
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Cogent business & management
342
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of travel and tourism marketing
327
Journal of international consumer marketing
321
Journal of marketing management : MM
310
Journal of retailing
303
Tourism management : research, policies, practice
303
Journal of business ethics : JOBE
296
Journal of marketing communications
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
International journal of retail & distribution management
294
Journal of fashion marketing and management
293
The international review of retail, distribution and consumer research
290
Journal of consumer behaviour : an international research review
287
The journal of consumer marketing
285
Journal of marketing
280
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
270
Journal of the Academy of Marketing Science
269
International journal of contemporary hospitality management
265
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
252
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ECONIS (ZBW)
292
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292
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1
The case of wine : understanding Chinese gift-giving behavior
Yang, Ye
;
Paladino, Angela
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 335-361
Persistent link: https://www.econbiz.de/10011312164
Saved in:
2
Social utility and fashion behavior
MacIntyre, Shelby H.
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
4
,
pp. 371-382
Persistent link: https://www.econbiz.de/10001138011
Saved in:
3
Some characterizations of stockpiling behavior under uncertainty
Helsen, Kristiaan
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10001119621
Saved in:
4
Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
Saved in:
5
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
6
Attributions of blame following a product-harm crisis depend on consumers’ attachment styles
Whelan, Jodie
;
Dawar, Niraj
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 285-294
Persistent link: https://www.econbiz.de/10011486533
Saved in:
7
How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
Saved in:
8
Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
9
Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption
Scott, Maura L.
;
Nenkov, Gergana Y.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 323-336
Persistent link: https://www.econbiz.de/10011486548
Saved in:
10
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
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